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There comes a time when every business needs to decide on its primary sales strategy, which usually means considering inside sales vs. outsidesales, or settling on a blend between the two. It’s no shock that the sales industry landscape has changed considerably over the last couple of years. What is outsidesales?
One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outsidesales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.
Or how Caila Brandt, HubSpot's Associate Inbound Growth Specialist, took a telemarketing call and used it as an opportunity to convince the caller to purchase from her. All of which is to say: Closing a deal is rarely a simple experience, and when necessary, you'll need to go above-and-beyond to earn the prospect's business.
Comedians would joke about annoying telemarketers–that’s what a lot of inside sales people were called, even though they were doing no marketing, just pure selling. We field sales guys were, honestly, relieved. We started seeing “inside sales” people working on very big, long cycle, complex deals.
Glenn explains that traditionally, inside sales teams focus on qualifying prospects for outsidesales representatives. Glenn notes that the role of inside sales has evolved significantly from its telemarketing roots.
But on the other hand, outbound sales proves itself a fierce opponent. Yes, it often requires a human touch, and yes, it relies on pushing ideas onto ( sometimes ) unsuspecting prospects, but it’s one of the most powerful ways to build trust, close big deals, and maintain control. So who wins the battle?
I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. Within 6 months, I was promoted from a Telemarketer into a Jr. In that year, I learned from some of the greatest sales managers that I’m friends with today.
Sales organizations today are commonly organized in two groups, outsidesales and inside sales. Outside salespeople are responsible for closing new business. Inside salespeople reach out to possible prospects and find new sales opportunities. The genesis of inside sales has its roots in telemarketing.
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