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Nine Holiday Networking Strategies

The Sales Heretic

Which means that your calendar will soon be filling up with holiday events organized by friends, relatives, charities, clients, vendors, and possibly even your own company. (Judging by the ads, store displays, and TV listings, Christmas now apparently starts on November 1.) The annual abundance of holiday parties presents [.].

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Vendors to Invest in Valuable Co-op Advertising Programs

SalesFuel

On average, these vendors pay for advertising on six retail media networks. Paid Search and Social In addition, about 25% of the typical vendors paid search and social marketing budget is earmarked for supporting retail partners. In this case, theres little opportunity for vendor branding efforts.

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Why Are You Neglecting Your Customer Relationships?

No More Cold Calling

Your referral network is your net worth in sales. In this profession, our referral network is basically our net worth. As a result, 44 percent of corporate buyers switched B2B vendors in 2019, and 36 percent planned to do so in 2020, according to Accenture’s November 2019 report, Service Is the New Sales.

Referrals 432
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How to Ask for a Referral Without Getting Embarrassed

No More Cold Calling

Salespeople often downplay the importance of referral networks or just don’t know how to ask for a referral. When Wes was considering a new vendor, he spoke to a fellow VP at another company—a friend with whom he regularly meets to bounce around ideas. He chose the vendor his friend recommended. Referrals aren’t favors.

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How Social Sellers Build Their Pipeline with LinkedIn

SBI Growth

I provide the Account Networking Tool to build a referral database around your customer. They expand their personal network to fill their sales pipeline through customer referrals. Expand your personal network. Research your customer’s entire network to find the decision-makers. Supplier, vendors, channel partners.

LinkedIn 335
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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Not only is it important for organizations to avoid malware and other intrusions, but customer expectations are high that their data will remain safe with vendors. Both act as core, early-stage methods to defend network systems from hackers and malicious software. Application and Network Spending Trends. Source: ZoomInfo.

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Social Selling is Personalized Selling

No More Cold Calling

Sellers have, for the most part, relied on networking, referrals, and rapport as means to develop relationships—or, at the very least, to gain the credibility and trust needed to get an appointment. But although LinkedIn is one of the best tools for professional networking, social selling isn’t just about using social networks effectively.