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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

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Inside Sales Power Tip 137 – Build Your Network

Score More Sales

Networks are important for sales professionals. You need to create a network that has clients, prospective clients, referral partners, other partners, past and present colleagues, and vendors. I like to think of networks like wheels with a hub and lots of spokes. A Sellers Network. How do you build your network?

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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Social Selling is Personalized Selling

No More Cold Calling

My colleague, Nancy Nardin, knows about every sales tool there is. However, as she once told me, “Unless a tool increases productivity, it’s a waste of time.” Nancy understands that social-selling tools can’t replace personal conversations. The key is to do it strategically and use smart tools. Great advice!

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Vendors to Invest in Valuable Co-op Advertising Programs

SalesFuel

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. In this case, theres little opportunity for vendor branding efforts. The dealer can pitch the vendor on the ad campaign theyd like to run.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Not only is it important for organizations to avoid malware and other intrusions, but customer expectations are high that their data will remain safe with vendors. Both act as core, early-stage methods to defend network systems from hackers and malicious software. Application and Network Spending Trends. Source: ZoomInfo.

Company 324
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Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

No More Cold Calling

They simply hadn’t built their networks or their confidence. Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. Yes, your most predictable and measurable prospecting tool is your very own sales team, asking for referrals. Why would they?

Referrals 373