Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
Pointclear
JULY 23, 2013
If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. If you don’t have a marketing automation tool, get one. What’s worse, sales will not incrementally increase in proportion to the marketing spend. How to qualify them?
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