Pipeliner

APRIL 21, 2019

Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. This connection – or alignment – is a crucial element of any functional Sales Engagement strategy. Better metrics than MQL. A reliable attribution model.

Ideal Customer Profile 75

Ideal Customer Profile Marketing Qualified Lead Marketing Face-to-face 75

Hubspot Sales

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. SaaS as a Predominant Model for Business. Unpacking the SaaS Revenue Model. The caveat?

Revenue 101

Revenue Scale Forecasting How To 101

LeadFuze

JANUARY 1, 2022

One problem with sales enablement is that we can’t show the impact of what our people do. There are some instances that companies don’t know how to measure sales enablement. Technologies measure sales enablement easier and you can also see how well your onboarding and training are working.

Sales Enablement 52

Sales Enablement Hiring Lead Rank How To 52

The ROI Guy

JANUARY 29, 2014

According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Relying on the prospect to on their own develop the business case can lead to significant delays in the decision cycle, or even result in “no decision”.

Decision Maker 70

Decision Maker ROI Lead Rank Model Metrics 70