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It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic.
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Look at CRM or SFA systems over the years. How about ERP or Project Management Software? Founder of the ROI Selling program, Michael has worked with companies like Rockwell Automation, Fiserv, Autodesk, Hewlett Packard, Emerson, Compuware, Ingersoll Rand, Bomgar, and Microsoft Great Plains. You have to prove your value.
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With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team.
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