Score More Sales

FEBRUARY 4, 2015

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use. Studies for years have shown lack of adoption in companies or failed use.

Sales Enablement 120

Sales Enablement Merkle Tools Ideal Customer Profile 120

Appbuddy

APRIL 6, 2021

You really need to watch the full webinar (located at the bottom of this post) to discover them all, but here are a few key points to whet your appetite: Lucy Acheson , Customer Experience Director at Merkle, noticed businesses that took the time to fully understand their technology capabilities and data management last year entered 2021 strong.

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Merkle Retail Webinar Metrics Social Media 52

Appbuddy

OCTOBER 7, 2020

The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms.

Merkle 52

Merkle Marketing Customer Webinar Metrics 52

Customer Centric Selling

NOVEMBER 16, 2015

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. However, what you don’t know is that the majority of CRM initiatives end in failure.

CRM 40

CRM Merkle SalesForce SME 40