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The Office As a Recruitment Tool

Sales and Marketing Management

a 60-person business media company that covers the travel industry, will not renew its leases on office space in Midtown Manhattan and London when they expire. It used to be an obligation, where you had to get up, put on a bad tie, get on a train and go to work. The office as a recruitment tool.

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Using Old School Sales Tools in New Ways

Anthony Cole Training

Let's face it; with the influx of social media, apps, and online distractions, it is actually harder to reach a prospect than ever before. In this blog post, we discuss the idea of using older (yet effective) techniques to find success in the chaos of today's selling landscape.

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10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Lori Richardson.

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Strategies to Personalize Social Media Marketing Campaigns for Engaging Results

SocialSellinator

Did you know that social media personalization can increase your marketing ROI by up to 400% ? In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. You wouldn’t present a soccer training program to a hockey team.

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2 Reasons Your Account Based Sales Reps Leave

No More Cold Calling

We used to hire account based sales reps, indoctrinate them with product knowledge and a smattering of business culture, and give them a few lead generation tools. So, the default communication for account based sales reps is either social media or cold emails. Sales leaders must take the rap. They ended up cold calling.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks.

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How to Reach Decision Makers Every Time

No More Cold Calling

Attempting to reach decision makers you don’t know on social media is just as pointless. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful? With training and practice, reps begin to understand that referrals aren’t favors or impositions.