The Sales Heretic

AUGUST 12, 2020

My friend Joel Comm is a brilliant author, speaker, and entrepreneur. He’s also the co-host of The Bad Crypto Podcast. In this capacity, he frequently receives requests from people who want to be a guest on his show. Recently, his inbox was graced with this request (that he kindly shared with me): Hey guys, I [.].

Media 388

Media Relationals Benefit Marketing 388

Sales and Marketing Management

JULY 26, 2022

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.

Social Media 279

Social Media Media B2B B2C 279

Understanding the Sales Force

MARCH 16, 2025

If you missed my March 14 article on Sales Cringe – my first in over a month – that will explain why we had the time to rewatch “24.” Regardless of company size, the Owner, President or CEO must SHOW their commitment to sales training to demonstrate the critical nature of the training to all participants.

Training 227

Training Revenue Face-to-face Decision Maker 227

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

Software 211

Software Software Tools Hubspot 211

Revegy

DECEMBER 10, 2024

A unified brand voice is more than a stylistic choiceits a strategic advantage that directly influences sales. Social media provides businesses with a powerful platform to engage with audiences, but the noise and competition are relentless.

Social Media 59

Social Media Media Channels Influencer 59

Membrain

JANUARY 12, 2025

Ever wondered how a career in digital media sales can transition from an entry-level position to an industry-leading role? His initial hands-on experience as an account manager played a crucial role in understanding complex sales and educating clients, laying a robust foundation for his remarkable success.

Strategy 126

Strategy Quota Education Media 126

No More Cold Calling

DECEMBER 26, 2024

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. Sure, revenue is our goal in sales. But in terms of sales metrics, revenue is a lagging indicator. Forget the bells and whistles.

Referrals 317

Referrals Cold Calling ROI Sales Qualified Lead 317

SalesFuel

FEBRUARY 24, 2025

Are you looking for guidance on what to expect this year in the media sales industry? The top three challenges you may face this year include: Expectation Management Technology-Based Changes Omnichannel Campaigns and Measurement Expectation Management As a media seller youre dealing with expectations on many levels.

Face-to-face 59

Face-to-face Media Industry Hiring 59

Sales and Marketing Management

MARCH 20, 2024

Social media likes offer a surface-level view of engagement that doesn’t necessarily translate to real business value. The post Likes Galore, Sales Zero? appeared first on Sales & Marketing Management. Aim higher.

Social Media 295

Social Media Media Sales Marketing 295

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying? How will accounts incorporate AI into their media buying process?

Media 59

Media Marketing Advertising Advertising 59

Understanding the Sales Force

SEPTEMBER 17, 2020

Of course the media was doing its best to spread misinformation as the article titles below suggest: The report actually included facts they didn't share in their titles, like: It was not known whether they dined inside or outside. Let's take sales assessments for example. But does it really matter whether this is causation?

Report 368

Report Hiring Groups Media 368

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

SalesFuel

FEBRUARY 3, 2025

Consumers are spending more of their media time with FAST programming. When it comes to TV media buying, should your clients focus on FAST? What is the Best Way to Allocate TV Media Buying Budgets? This scenario makes it critical to reach consumers in more than one media format. Digital media accounts for 65.9%

Media 59

Media Consumer Advertising Advertising 59

No More Cold Calling

FEBRUARY 28, 2025

Discover how a broken approach to social selling can damage your sales reputation, costing you business referrals and lost revenue. Social sellers do their homework, using their LinkedIn networks to gain insights, build sales trust , and make connections. The second you respond, you get a generic sales pitch.

Referrals 177

Referrals Social Selling Networking LinkedIn 177

Sales 2.0

JULY 2, 2024

Then we added social media to the mix. At first it was really social, but now social media is full of marketing messages. So, we started scanning social media posts too. Every now and then a real person would appear in your inbox, but you must scan through dozens of junk emails to find them.

Prospecting 417

Prospecting Social Media Channels Referrals 417

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

No More Cold Calling

OCTOBER 1, 2021

I’m embarrassed by the bad sales behavior that blasts us every day. Obviously, I’ve never been a fan of cold calling, but now the uninvited sales pitches are multichannel. LinkedIn invitations to connect from people who immediately send you a sales pitch. Rude, rude, rude sales behavior. Sales Reps Not Closing Sales?

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Sales Hacker Training

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Sales Enablement 111

Sales Enablement Scale Hiring Sales Operations 111

Sales 2.0

OCTOBER 21, 2024

Sales is not getting any easier. Some people see this as a new way for salespeople to generate even more outbound email (and social media messages). Most businesses have sales and marketing plans. Buyers have become even better at screening out salespeople. Buyers could go online and get all the information they needed.

Scale 195

Scale Social Media Outbound Referrals 195

Sales and Marketing Management

APRIL 13, 2020

Author: Andres Lares, Shapiro Negotiations Institute There is a small truism about connecting with people that anyone in sales can tell you, and they learned it early in their careers. In sales and negotiations, the uncertainty and fear spread by COVID-19 has created unanticipated obstacles and challenges. Provide a focused agenda.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Sales and Marketing Management

DECEMBER 22, 2021

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

B2B 379

B2B Marketing Media Relationals 379

No More Cold Calling

DECEMBER 29, 2020

Your referral network is your net worth in sales. How can smart, experienced sales reps let their customer relationships wither? But not all sales teams make those investments. Far too many sales organizations are so focused on bringing in new business that they neglect their current customers.

Referrals 432

Referrals Customer Social Media Revelation 432

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? If You Freeze Up, So Does the Sales Pipeline. If You Freeze Up, So Does the Sales Pipeline. Save Money.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Sales Gravy

OCTOBER 29, 2024

as he welcomes legendary sales expert, Mark Hunter, to The Sales Gravy Podcast! In this episode they dive into actionable Outbound strategies, discuss the latest AI trends, and reveal why authentic relationships are the cornerstone of every successful sale. Join host Jeb Blount Jr.

Ideal Customer Profile 97

Ideal Customer Profile Outbound Strategy Social Media 97

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Sales 2.0

MAY 1, 2020

You may easily say “yes” but if I look at real sales people’s actions over the course of a couple of decades, I see that their actions say “no”. Social media connecting : This one works best with people who hang out a lot on social media, like sales and marketing consultants. This is hours of work, not minutes.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. But when done right, it can transform your sales organization into a high-performing revenue machine.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Automates lead distribution.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Hacker

NOVEMBER 19, 2024

Phil Hernandez is the VP of Sales Services at TaskUs. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.

Scale 115

Scale Compensation LinkedIn Revenue 115

Sales Gravy

OCTOBER 31, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount Jr. and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment.

Decision Maker 97

Decision Maker Social Media B2B Buyer 97

Sales Gravy

MARCH 27, 2025

In sales, you dont need clichsyou need real strategies that help you win more deals. Weve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.

Social Media 67

Social Media Ideal Customer Profile Negotiation Up-Sell 67

Sales 2.0

OCTOBER 23, 2023

One of the areas of complex sales that I have seen soak up tons of time from entrepreneurs and senior salespeople over my years is writing proposals. As a [Your Position] at [Your Company’s Name and what it does], I’m often tasked with drafting sales proposals to potential clients. I fed this prompt into ChatGPT 3.5

Proposal 221

Proposal Social Media Media Decision Maker 221

Smooth Sale

OCTOBER 24, 2024

Observation Leads to Questions Upon witnessing an unusual business approach, I observe, read the writing, and consider how it may improve business development and sales. The LinkedIn Example Communications about business growth and sales typically grab my attention. Today’s insights are provided to help you achieve the Smooth Sale!

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Sales 2.0

SEPTEMBER 18, 2020

In sales we need to go through the motions. The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. Our buyers are “frazzled” as Jill Konrath says.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. Many deals do not happen overnight, especially in industries with long sales cycles.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98