Sales and Marketing Management
OCTOBER 21, 2024
By embracing the technology of digital business cards, sales and marketing executives can bridge cultural divides, track engagement, and create lasting impressions – all while reducing their environmental footprint and maximizing the return on their networking efforts.
Sales and Marketing Management
FEBRUARY 7, 2025
Sales enablement specialist is one of the fastest-growing job titles on LinkedIn. But what is sales enablement, exactly? And are companies maximizing their investment in sales enablement tools? The post A Closer Look at Sales Enablement appeared first on Sales & Marketing Management.
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Sales and Marketing Management
NOVEMBER 13, 2023
Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.
Sales and Marketing Management
FEBRUARY 26, 2024
Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.
Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC
Traditional sales onboarding methods have not produced a strong return on investment or moved the needle on the sales metrics that matter. Want to step up, separate yourself from the pack, and maximize your company’s ROI of onboarding? Maximize coaching opportunities with spaced repetition, reinforcement, and feedback loops.
Sales and Marketing Management
MARCH 5, 2024
The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that.
Anthony Cole Training
NOVEMBER 5, 2020
How important is it that you or your sales team close more business, more quickly at higher margins?
Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC
More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. In hundreds of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives.
Speaker: Richard Goring, Director, BrightCarbon
And once that’s finished, we’ll look at how you can take this engaging eLearning content and easily repurpose it to create sales collateral for your teams to use with clients. By the end of this session, you’ll be ready to: Capture attention and maximize retention in a tiny amount of time.
Speaker: Ray Makela, CEO Sales Readiness Group
Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results. Leverage eLearning to maximize sales training results.
Advertiser: Showpad
More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return.
Speaker: Ray Makela, CEO, Sales Readiness Group, and David Jacoby, President, Sales Readiness Group
Companies spend about $20 billion a year on various forms of sales training, but many sales leaders report a low ROI from their sales training initiatives. The value of corporate training is notoriously hard to measure, and if you don't have a clear ROI, you won't be able to continue investing in upskilling your sales team.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. You'll also learn: How to maximize content impact and buyer engagement.
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Speaker: Brendan Sweeney, VP of Sales at Allego
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