Sales and Marketing Management

SEPTEMBER 4, 2024

80% of salespeople believe virtual meetings make it harder to engage with prospects and 40% believe virtual meetings are costing them sales. Here are four tips to maximize the impact of your virtual sales meetings.

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Maximizer Meeting Sales Meeting Sales 296

The Pipeline

NOVEMBER 15, 2020

Not the right question, reaching someone is a single point on a continuous prospecting journey. The question that should consume your focus is: “What can I do at every point to maximize every point along the way to always keep my pipeline full?”. Which is why Sunday is crucial to your prospecting success. Once Removed.

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Prospecting Call-back Quota Objections 241

Zoominfo

SEPTEMBER 24, 2024

These could be anything from website visits, content engagement, and social media interactions, to more advanced sales signals like changes in a company’s leadership, financial performance, or public statements from executives. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

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Top of Funnel Ideal Customer Profile Marketing Buyer 130

The Pipeline

NOVEMBER 3, 2020

There is no doubt that VALUE is central to sales success. Buyers are looking to maximize value, vendors are focused on delivering value, value, value. This has held back the quality of conversation and may explain why some sales take as long as they do. By Tibor Shanto. There is a lot in the piece, and it is worth reading.

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Vendor Maximizer B2B Buyer 392

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

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Survey Forecasting Lead Rank Lead Scoring 130

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Sales Signals Addition: You can enhance the email with insights from Sales Signals such as Scoops or Intent, offering more ways to personalize the outreach.

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Scale Buyer Intent Intent Data Intent 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

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B2B Intent Signal Scale Marketing 130

Hubspot Sales

JANUARY 8, 2025

Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospects intrinsic motivation. Lets get into it.

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Examples Strategy Hubspot How To 113

Zoominfo

MARCH 12, 2025

Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Fully enriched account and contact information, done in real time to maximize rep efficiency. Thats where Go-to-Market Intelligence enters the picture.

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Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

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Outbound Software Software Buyer Intent 130

Membrain

JANUARY 1, 2023

If someone doesn’t spend enough time prospecting due to poor time management – it’s really a priority problem. We don’t find the time, we make it.

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Maximizer Prospecting Pipeline Sales 139

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

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Sales Enablement Strategy Scale Hiring 130

The Digital Sales Institute

OCTOBER 25, 2024

Outbound sales prospecting insights that will assist any salesperson to connect and engage with target prospects in their sales activity. Our outbound sales prospecting course isn’t a mere refresh of past strategies; it’s a modern take on what it takes to win new customers.

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Outbound Top of Funnel Prospecting Sales Qualified Lead 52

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Rank Lead Scoring 105

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

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SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

No More Cold Calling

APRIL 13, 2023

In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. I got on a call with the VP of sales for Finlistics before the end of that day, and thus began a successful, several-year working relationship. Now, that’s a winning combination!

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Referrals Webinar Metrics Maximizer Networking 156

SalesFuel

JANUARY 20, 2025

Successful sellers know that there are major opportunities for prospecting on LinkedIn for quality leads. Half of B2B buyers use LinkedIn to help make purchase decisions, showing it's a critical platform for sales, writes Disha Shukla. Should you try prospecting on LinkedIn? But finding those ideal buyers can be challenging.

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Ideal Customer Profile LinkedIn Prospecting Hiring 52

Zoominfo

AUGUST 8, 2024

Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. They’re also adding more enablement, training, and AI resources,” sales coach Collin Cadmus says. ZoomInfo Copilot Chat can help frontline sales teams get up to speed rapidly in a variety of scenarios.

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Churn Face-to-face How To Buyer Intent 130

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

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Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Partners in Excellence

JANUARY 13, 2025

” It turned out the problem the prospect CRO had was not focused on AI. It was in an entirely different area, which was impacting sales performance. I see virtually the same thing in all my feeds, in too many of the discussions, and in the majority of the prospecting outreaches inflicted on me. It isn’t about AI!

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Face-to-face Maximizer Coaching Lead Scoring 126

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

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Territories Outside Sales Field Sales Segment 264

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. Automatic enrichment of data from high-intent prospects. Intent data to prioritize high-value accounts and improve lead scoring.

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Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. The result?

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Sales Qualified Lead Software Software Lead Rank 130

Sales and Marketing Management

NOVEMBER 25, 2019

But this staple tactic of the poker table can be a valuable and valid tool in sales negotiations. It can be helpful to think about a bluff as a tactic used in a zero-sum game where both parties are on an even playing field and trying to maximize their individual outcomes. How to Master the Art of Bluffing in Sales.

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Negotiation Maximizer Sales Cycle Call-back 248

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

SalesFuel

APRIL 2, 2024

For business development (BDR) reps, the pressure to maximize productivity never lets up. Managers can help sales reps who are waiting for great leads to be passed along by the BDR team. Managers can help sales reps who are waiting for great leads to be passed along by the BDR team. In 2024, 39.3%

Maximizer 116

Maximizer Face-to-face Social Media Outbound 116

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. Your conversation shifts.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Account Based Marketing Account Software Software 130

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. At the core of AI sales assistant software lies its capacity to automate repetitive and time-consuming tasks.

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Software Software Scale Sales Qualified Lead 115

Janek Performance Group

DECEMBER 24, 2024

Sales training can be a significant investment in your sales team. Here are a few guidelines for organizations to boost the effectiveness of their sales training: Create a Culture of Training and Coaching Establishing a culture of training and coaching is one of the most significant things a company can do to achieve success.

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Training Hiring How To Retention 118

Cincom Smart Selling

FEBRUARY 14, 2025

Maximizing CPQs potential requires more than technology. This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Without strategic alignment, sales teams may struggle with inefficient quoting, poor forecast accuracy, and longer sales cycles.

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ROI Maximizer Lead Rank Discount 48

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Automates lead distribution.

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Account Sales Qualified Lead Lead Rank Account Based Marketing 130

KLA Group

OCTOBER 3, 2023

Email is one of the easiest ways to cold call. Yes, I did mean to say cold call. Your team needs to continually adapt your cold calling to be effective, and email

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