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Marketing Automation is Not Marketing Strategy

Pointclear

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Train up your team. And junior staffers need training in strategic marketing thinking. So education campaigns are underway.

Marketing 266
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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . Bill is an acknowledged commercial great and leader.

Scale 18
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Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Read the insightful article here.

Marketo 214
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How to Capture the Attention of Your Market

Anthony Cole Training

There is an entire industry dedicated to inbound marketing and social media management with companies such as HubSpot, Marketo and Pardot. In today’s world of marketing and sales, a significant key to generating leads is a company’s ability to get potential buyers to find them.

Marketo 157
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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Train Your Sales Team on Best Practices for Chat. Train your sales team to employ best practices to manage the bot’s interactions and transitions to live conversations. ZoomInfo Chat integrates with platforms such as Marketo, Salesforce, and Hubspot.

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A Guide to Marketing Automation

Zoominfo

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run. Luckily, most vendors offer training as a part of your original investment.

Marketing 246
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Sales Training Courses: 5 Best Courses For 2021

LeadFuze

Stay Ahead With These Sales Training Courses this 2021! As the profession continues to evolve at a rapid clip, current and future sales leaders must constantly self-educate with sales training courses in order to remain on the cutting edge. 1 Anastasia Pavlova, Marketo. 1 Anastasia Pavlova, Marketo.

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