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Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Our new Marketo enhancements tackle bad-data problems head on.

Marketo 174
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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Reps use their own definition of a “good” lead.

Lead Rank 282
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using a tool like Google Alerts is a good start. All of a sudden you’re months, or possibly years, behind.

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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266
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CMO: Are you going to have a job in 2014

SBI Growth

Sales enablement tools can’t get a cursory review. Discovery: Consider the following forms of discovery before starting your solution selection: Buyer Interviews & surveys (everyone listed above) – what do they need, how will they use the tools, what problem are you solving for? These are career making or breaking decisions.

Eloqua 316
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98% of Potential Prospects from this One Group are Hiding in Plain Site

SBI

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” I agree that RTP is a valuable tool. In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Marketo 137