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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266
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Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Ashley Furness, CRM Market Analyst at Software Advice recently wrote about this very issue – teams of salespeople have received or will received tablets but do not have clear deployment plans. Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

Marketo 214
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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Using your chat software, you can offer visitors the opportunity to speak to your sales team with a simple button or skip the automated process and connect them directly with your agents. Train Your Sales Team on Best Practices for Chat. ZoomInfo Chat integrates with platforms such as Marketo, Salesforce, and Hubspot.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

There are 750 sessions, 350+ Salesforce partners, and a host of success clinics, hands-on-training, and executive briefings—all in one place. Big, medium, and small businesses are being beat-up by two people, a clever spin on a traditional industry, some Ikea desks, open source software, and a couple of iPhones. Dramatically.

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How to Engage Prospects to Identify True Interest

SBI

The CSMs build out KPIs for success and train the users on Conversica. Training is typically Train The Trainer. G2 Crowd, Salesforce AppExchange, and other software review sites. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Consider offering free training sessions or reports that analyze how effectively they’re using your product.