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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250
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Cracking the B2B Code on Facebook

SBI Growth

HubSpot and Marketo. Both are competitors to each other offering all-in-one marketing automation software. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Jason Miller from Marketo says, “Wittiness is terribly underrated.

Facebook 331
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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

Software 187
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Following competitors’ company pages for major updates and product launches. Connecting with competitors on LinkedIn (just be cognizant and don’t give away organization info comparable to what you’re trying to attain). For instance: Trade Shows.

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98% of Potential Prospects from this One Group are Hiding in Plain Site

SBI

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” RTP software can determine that a visitor is from a financial services company (let’s say it’s called Financial Services Inc.) What if you could “Unmask” them? located in Chicago, Illinois.

Marketo 137