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CMO: Are you going to have a job in 2014

SBI Growth

Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Having one sales manager on the implementation team is just checking the box. User buyer examples: Sales reps by vertical. Sales Managers (all levels).

Eloqua 316
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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . Bill is an acknowledged commercial great and leader.

Scale 18
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Good Reads for B2B Sales - Selling at Every Level

Pointclear

Sales teams are expensive, complex and powerful, so they should be made as productive as possible. Still, companies such as GE and Novartis have used various techniques to improve sales outcomes, write Zoltners, Sinha and Lorimer. Via Marketo B2B Marketing and Sales Blog. Are You Selling At Every Level?

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams work—and work together—to fuel business growth. Marketo works within or without Salesforce CRM.

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PODCAST 42: How Sales Managers Should Build Their Career Path w/ Jamie Scarborough

Sales Hacker

Jamie’s team worked with over 18,000 sales professionals in 2018 alone and shares her ideas, strategies, and tips on what makes a great salesperson, how to interview, and how to properly manage your career. . The keys to building your own business as a career sales professional. What You’ll Learn. The first is Chorus.ai.

Hiring 99
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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Secret Sauce of Sales & Marketing Alignment. Speakers: Jon Miller, VP Marketing, Marketo. Bill Binch, VP Sales and Customer Success, Marketo. Speaker: Anneke Seley, Founder and CEO, Phone Works, Coauthor, Sales 2.0. Sales Management Metrics 101: Best Practices for Creating a Predictable Pipeline.

Twitter 83
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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Set sales straight—it’s a win win. Many sales reps lack insights on the best way to follow up on a lead.

Follow-up 154