SBI Growth

AUGUST 15, 2018

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Revenue 191

Revenue Marketo Marketing B2C 191

Sales Hacker

JANUARY 21, 2019

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . Subscribe to the Sales Hacker Podcast.

Scale 17

Scale Marketo Hiring PeopleSoft 17

Pointclear

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Phil Fernandez of Marketo. Dan Perry of Sales Benchmark Index.

Aprimo 199

Aprimo Aprimo Marketo PointClear 199

SBI Growth

APRIL 20, 2013

As a VP of Sales, what is your biggest fear when it comes to competitors? As a result, you should include it as part of your Sales Cadence. Include it as a part of your agenda during regular sales meetings. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ).

Social Media 316

Social Media Competition Media Eloqua 316

SBI

JUNE 24, 2014

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” Marketo claims that their Real-Time Personalization solution can respond in less than 30 milliseconds, creating what seems like a magically customized experience to the visitor. This is seriously powerful stuff.

Marketo 137

Marketo Top of Funnel Groups Prospecting 137

SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales enablement tools can’t get a cursory review. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Buyer insights.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Costello

APRIL 11, 2018

Once the word got out that we were in search of rockstar sales professionals and leaders to highlight in our series, we’ve had the privilege of speaking with many incredibly talented individuals. Director of Sales at DiscoverOrg, Ally Brettnacher , Senior Account Executive at Sigstr, and Simon Mutlu , Large Enterprise Accounts at Slack.

Marketo 75

Marketo Account Conversion Face-to-face 75

Anthony Cole Training

OCTOBER 21, 2020

In today’s world of marketing and sales, a significant key to generating leads is a company’s ability to get potential buyers to find them. There is an entire industry dedicated to inbound marketing and social media management with companies such as HubSpot, Marketo and Pardot.

Marketo 157

Marketo Marketing Social Media Inbound 157

Pointclear

JULY 23, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Sales Qualified Lead 206

Sales Qualified Lead Leads360 NetSuite Leads 206

Pointclear

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients.

Marketing 266

Marketing Strategy Eloqua Marketo 266

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. According to Marketo the most popular content marketing tactics used by businesses today are as illustrated: Contact the SBI team for questions about taking your content marketing to the next level. Almost 4X vs. Trade Shows leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Pointclear

APRIL 18, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams? Via Marketo B2B Marketing and Sales Blog.

PointClear 165

PointClear B2B Marketo Sales Qualified Lead 165

Pointclear

APRIL 28, 2011

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. source: Marketo ). So before you redo your sales dept.,

Sales Qualified Lead 162

Sales Qualified Lead Marketing Qualified Lead Leads Marketo 162

Pointclear

OCTOBER 7, 2017

I can’t mediate those in the world of football, but I can weigh in on three areas of argument in our industry that are dramatically impacting sales and marketing spending and results that I feel are important to understand: There are some who say that Inbound/Content marketing is king and Outbound is dead. Are you listening?

Lead Generation 185

Lead Generation Lead Rank Lead Scoring B2B 185

Pointclear

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via Marketo. Staple Yourself to a Lead.

B2B 185

B2B Lead Scoring Lead Rank PointClear 185

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Sales and marketing have always relied on each other.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Igniting Sales Transformation

APRIL 6, 2018

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task.

Marketo 49

Marketo Scale Microsoft Twitter 49

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Note this quote from Marketo. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales. These false pronouncements are having a severe negative impact on sales performance.”.

B2B 392

B2B Cold Calling PointClear Outbound 392

SBI

JULY 2, 2014

The article that follows is a reprint from my column in the July Top Sales World magazine, the one online magazine I never miss. Top Sales World will soon be published as a smaller, weekly periodical which will make it all the more timely and manageable. The sheer number of leads would require a large, high-cost sales force.

Lead Rank 123

Lead Rank Sales Qualified Lead Marketo Lead Scoring 123

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. Allow sales to prospect intelligently.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

John Barrows

DECEMBER 23, 2016

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […].

Marketo 104

Marketo Top of Funnel SalesForce Funnel 104

Zoominfo

AUGUST 2, 2021

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Based on a visitor’s activities, your chatbot can initiate a chat and then bring your sales team into the conversation.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Scoring Lead Rank 246

SBI

SEPTEMBER 11, 2012

It’s still an important event for you if you want to learn how other sales organizations are using technology to drive growth. Get ideas for how you need to evolve the way you do business across your organization including marketing, sales, finance, and customer service. Marketo works within or without Salesforce CRM.

SalesForce 122

SalesForce CRM Marketo Small Business 122

Sales and Marketing Management

AUGUST 9, 2019

As a result, 90% of sales leaders cite information overload for missing quotas. So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. To make matters worse, nearly half of a sales representative’s time is spent on administrative tasks.

Marketo 159

Marketo Analytics Quota Sales Qualified Lead 159

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Zoominfo

JULY 2, 2020

Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Get off the beaten trail.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

Drift

APRIL 26, 2018

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91

Eloqua Software Software Marketo 91

SBI

MARCH 18, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? What problem/s are you solving for sales and/or marketing organizations ? An investment in a solid data source will shorten the sales cycle.

Up-Sell 139

Up-Sell Revenue Closing Marketo 139

SBI

NOVEMBER 13, 2012

The Sales Lead Management Association (SLMA) is an online resource for answering these questions and more. It was founded 4 years ago by James Oberhausen, Susan Campanale and Mark Friedman who had a vision for serving the sales lead management community with valuable information and resources. Maria Pergolino – Marketo.

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

A Sales Guy

JULY 5, 2013

Hi Jim, I’ll be honest, this is not “another sales pitch” from Sales Instead, I’d like to send you a 2-minute demo video of Gainsight’s Customer Success Management solution: [link]. We are VC backed ($9M Series A) by Battery Ventures and our key customers include Marketo, DocuSign, Xactly, Jive, Informatica, YouSendIt, etc.

Churn 114

Churn Marketo eBook Call-back 114

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. I use it all the time.

Software 187

Software Software B2B Top of Funnel 187

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The short answer, according to Marketo , is 7 words, although it differs wildly between industries and the quality of content.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

SBI

MARCH 19, 2013

So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

Troops

NOVEMBER 27, 2018

Our primary targets are the highest ranking sales or sales operations stakeholder or officer at the companies we work with. So, yes, we reach out to the VP of Sales or Business Operations, or whoever is the top dog in the organization. If you want bigger, higher-quality deals from your sales team, I encourage you to do the same.

Marketo 114

Marketo Call-back LinkedIn Follow-up 114