SBI

FEBRUARY 8, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Erroin Martin , VP of Sales for Conversica. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

Prospecting 139

Prospecting Eloqua Microsoft Marketo 139

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

DiscoverOrg Sales

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too. JUST KIDDING.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Pointclear

OCTOBER 7, 2017

I can’t mediate those in the world of football, but I can weigh in on three areas of argument in our industry that are dramatically impacting sales and marketing spending and results that I feel are important to understand: There are some who say that Inbound/Content marketing is king and Outbound is dead. Are you listening?

Lead Generation 185

Lead Generation Lead Rank Lead Scoring B2B 185

Zoominfo

AUGUST 2, 2021

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Consider this: What’s your average response time for a sales inquiry? Personalize Your Chat Messages.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Costello

APRIL 11, 2018

Once the word got out that we were in search of rockstar sales professionals and leaders to highlight in our series, we’ve had the privilege of speaking with many incredibly talented individuals. Director of Sales at DiscoverOrg, Ally Brettnacher , Senior Account Executive at Sigstr, and Simon Mutlu , Large Enterprise Accounts at Slack.

Marketo 75

Marketo Account Conversion Face-to-face 75

Sales and Marketing Management

DECEMBER 15, 2017

In an environment where the needs, goals and plans of your prospects and competitors are constantly changing, it’s hard to know whether to punt or go for the touchdown. Identify a common set of target accounts for sales and marketing. Prospects expect cold calls and emails to be personalized. Reduce time spent on research.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Pointclear

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer. Staple Yourself to a Lead.

B2B 185

B2B Lead Rank Lead Scoring PointClear 185

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Note this quote from Marketo.

B2B 392

B2B Cold Calling PointClear Outbound 392

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Sales and marketing have always relied on each other.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SalesHandy

AUGUST 10, 2020

Sales Prospecting can be quite a time and cost-intensive process. So sales teams typically invest in sales prospecting tools and processes that help them scale their prospecting workflows. . Sales Prospecting Tools can help you achieve this. Lead Generation. Leadfeeder. Findthatlead.

Lead Rank 119

Lead Rank Lead Scoring Sales Qualified Lead Tools 119

SBI

JULY 2, 2014

The article that follows is a reprint from my column in the July Top Sales World magazine, the one online magazine I never miss. Top Sales World will soon be published as a smaller, weekly periodical which will make it all the more timely and manageable. The sheer number of leads would require a large, high-cost sales force.

Lead Rank 123

Lead Rank Sales Qualified Lead Marketo Lead Scoring 123

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For our prospects, an example might be ‘summer slump.’ People get so many emails. Seasonality.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

Sales and Marketing Management

AUGUST 9, 2019

As a result, 90% of sales leaders cite information overload for missing quotas. So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. To make matters worse, nearly half of a sales representative’s time is spent on administrative tasks. Extended memory.

Marketo 159

Marketo Analytics Quota Sales Qualified Lead 159

DiscoverOrg Sales

JUNE 6, 2017

The debate within sales right now is whether cold-calling works. As a Senior Sales Development Representative (Sr. Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. So what situations are appropriate for this type of prospecting? When is cold email appropriate?

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

SBI

SEPTEMBER 11, 2012

It’s still an important event for you if you want to learn how other sales organizations are using technology to drive growth. Get ideas for how you need to evolve the way you do business across your organization including marketing, sales, finance, and customer service. Marketo works within or without Salesforce CRM.

SalesForce 122

SalesForce CRM Marketo Small Business 122

SBI

MARCH 19, 2013

So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Get off the beaten trail.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

DiscoverOrg Sales

AUGUST 28, 2018

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Think about seasonal or time-based terms that your prospect will be attuned to,” says Thompson.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Pointclear

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Follow-up 154

Follow-up Lead Rank Sales Qualified Lead Marketing Qualified Lead 154

SBI

MARCH 18, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? What problem/s are you solving for sales and/or marketing organizations ? An investment in a solid data source will shorten the sales cycle.

Up-Sell 139

Up-Sell Revenue Closing Marketo 139

DiscoverOrg Sales

APRIL 10, 2018

Suppose Payless is having a sale, and you buy cheap hiking boots. Take data: There are a lot of options for third-party lead data and sales intelligence. Beyond email, your sales team also suffers from bad data. When you’re paying a seasoned sales professional $45,000 per year to do prospect research, you’re doing it wrong.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Clearbit Prospector.

CRM 91

CRM Tools Prospecting Lead Rank 91

SBI

NOVEMBER 13, 2012

If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on. The Sales Lead Management Association (SLMA) is an online resource for answering these questions and more.

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

DiscoverOrg Sales

FEBRUARY 27, 2018

Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. In order to target the right prospects with relevant talking points, this information is key. In Part 3, we explored trade show prospecting for lead generation. Sales just need to convince them to make the switch.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. These insights are especially valuable for proving content ROI, nurturing prospects, and creating personalized marketing campaigns. Visibility creates value.

Marketo 40

Marketo Lead Rank Lead Scoring Company 40

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. These insights are especially valuable for proving content ROI, nurturing prospects, and creating personalized marketing campaigns. Visibility creates value.

Marketo 40

Marketo Lead Rank Lead Scoring Company 40

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. It’s estimated that only 20% of leads are considered legitimate, and only 5-20% of prospects ever convert. A lot of time, effort and money can be wasted on engaging a crowd that may never make a sale.

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

SBI

JUNE 24, 2014

Granted, not all 98% of those hard won visitors are prospects. That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” It doesn’t solve the problem that you still have no means for communicating directly with the “unmasked” prospect.

Marketo 62

Marketo Top of Funnel Groups Prospecting 62

Vengreso

APRIL 4, 2019

It’s hard to believe, but many sales leaders never give strategic thought to the implementation of their team’s sales cadence. What is a sales cadence? It’s a strategic sequence of sales activities that increase connections and enable you to better qualify leads. Not seeing good #salesprospecting results?

InsideSales 87

InsideSales Prospecting Marketo Google 87

DiscoverOrg Sales

OCTOBER 3, 2018

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. So here’s what CMOs really want – and what they want sales to know. CMOs share responsibility for sales revenue goals. And so a lot of CMOs are responsible for the sales revenue goal. “I

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

SalesHandy

MAY 1, 2020

While moving through the sales cycle, sales prospecting comes as its first step and is considered as an essential part. From the famous quote “ Sales prospecting is where the salesperson makes their money. ”, you can easily understand how essential it is for any salesperson to learn the best sales prospecting techniques.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

Sales and Marketing Management

SEPTEMBER 18, 2019

Author: Paul Nolan Jessica Magoch’s phone rings when businesses are struggling to close sales. When they call me that first time, they say they need help generating leads and help closing,” says Magoch, founder of JPM Sales Partners. That’s the whole sales process.”. The leads suck!’ If we’ve established that, then now what?”.

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Marketing Qualified Lead 166

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187