SMEI
DECEMBER 20, 2022
As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.
The Pipeline
JULY 31, 2017
Some like marketing, may not have as much direct contact with prospects/clients as customer support, implementation and others. We have all had the opportunity to be screwed by a provider, I am not saying wireless, but as an example. Revenue, finding it, winning it keeping it, is more than sales, and certainly more than just one says.
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The Pipeline
APRIL 1, 2013
Picture yourself as the person getting the calls, dozens of calls every week, from the copier rep, the wireless rep, the IT integrator rep, the office supply rep, the transportation rep, the sales training rep, and the oodles of other reps. This unnecessarily extends the length of their sale cycle, or kills the sale all together.
Sales and Marketing Management
JULY 20, 2015
Issue Date: 2015-07-01. Author: Staff. Teaser: Meeting planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite, and how they communicate following the meeting.
SBI Growth
SEPTEMBER 29, 2012
What if Marketing has actively informed the market with a sound content marketing strategy? Improve the product marketing message. Inform Product Marketing to improve their messaging to help the Sales team sell better. The late 90’s were the gold rush of the wireless communications industry.
Understanding the Sales Force
OCTOBER 16, 2012
Today, Verizon Wireless gets the brunt of my wrath! I found a wireless network (that wouldn't be the case in the Turkey airport), got Skype working, called Verizon and was told that my phone will not work in London, Istanbul or Amsterdam. Companies still don't seem to get that it doesn't matter how good their marketing is.
Understanding the Sales Force
MAY 11, 2015
Kids argue with their parents and everyone argues with their cable company and wireless phone providers. So why is it so hard to understand why marketing argues with sales? Fans of long-time rival sports teams argue too, regardless of whether the rivalry is at the high school, college or pro level.
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