article thumbnail

4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61
article thumbnail

Has the Death of Selling Finally Arrived?

Understanding the Sales Force

People in inbound marketing would have you believe that if you create the right content, get people to raise their hands, complete a form, and request something, then inbound marketers, formerly known as inside salespeople, can take it from there. Understanding the Sales Force by Dave Kurlan Well you would think so.

Wireless 287
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lie To Me Like Everyone Else Does

The Pipeline

Some like marketing, may not have as much direct contact with prospects/clients as customer support, implementation and others. We have all had the opportunity to be screwed by a provider, I am not saying wireless, but as an example. Revenue, finding it, winning it keeping it, is more than sales, and certainly more than just one says.

Wireless 227
article thumbnail

An Empty Wagon – Sales eXchange 194

The Pipeline

Picture yourself as the person getting the calls, dozens of calls every week, from the copier rep, the wireless rep, the IT integrator rep, the office supply rep, the transportation rep, the sales training rep, and the oodles of other reps. This unnecessarily extends the length of their sale cycle, or kills the sale all together.

Wireless 280
article thumbnail

Drones, geofences and wireless charging stations

Sales and Marketing Management

Issue Date: 2015-07-01. Author: Staff. Teaser: Meeting planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite, and how they communicate following the meeting.

Wireless 120
article thumbnail

How Sales Operations Can Link Product Management to the Buyer

SBI Growth

What if Marketing has actively informed the market with a sound content marketing strategy? Improve the product marketing message. Inform Product Marketing to improve their messaging to help the Sales team sell better. The late 90’s were the gold rush of the wireless communications industry.

article thumbnail

Unintentional Selling - Selling Customers on Defecting

Understanding the Sales Force

Today, Verizon Wireless gets the brunt of my wrath! I found a wireless network (that wouldn't be the case in the Turkey airport), got Skype working, called Verizon and was told that my phone will not work in London, Istanbul or Amsterdam. Companies still don't seem to get that it doesn't matter how good their marketing is.

Wireless 201