Understanding the Sales Force
SEPTEMBER 23, 2013
People in inbound marketing would have you believe that if you create the right content, get people to raise their hands, complete a form, and request something, then inbound marketers, formerly known as inside salespeople, can take it from there. Understanding the Sales Force by Dave Kurlan Well you would think so.
The Pipeline
JULY 31, 2017
Some like marketing, may not have as much direct contact with prospects/clients as customer support, implementation and others. We have all had the opportunity to be screwed by a provider, I am not saying wireless, but as an example. Revenue, finding it, winning it keeping it, is more than sales, and certainly more than just one says.
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The Pipeline
APRIL 1, 2013
Picture yourself as the person getting the calls, dozens of calls every week, from the copier rep, the wireless rep, the IT integrator rep, the office supply rep, the transportation rep, the sales training rep, and the oodles of other reps. This unnecessarily extends the length of their sale cycle, or kills the sale all together.
Sales and Marketing Management
JULY 20, 2015
Issue Date: 2015-07-01. Author: Staff. Teaser: Meeting planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite, and how they communicate following the meeting.
SBI Growth
SEPTEMBER 29, 2012
What if Marketing has actively informed the market with a sound content marketing strategy? Improve the product marketing message. Inform Product Marketing to improve their messaging to help the Sales team sell better. The late 90’s were the gold rush of the wireless communications industry.
Understanding the Sales Force
OCTOBER 16, 2012
Today, Verizon Wireless gets the brunt of my wrath! I found a wireless network (that wouldn't be the case in the Turkey airport), got Skype working, called Verizon and was told that my phone will not work in London, Istanbul or Amsterdam. Companies still don't seem to get that it doesn't matter how good their marketing is.
The Pipeline
SEPTEMBER 25, 2013
Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.
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