No More Cold Calling

FEBRUARY 13, 2020

Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Sales strategy isn’t yours or mine. It’s your company’s strategy for attracting customers. Lior Arussy answers that question in his post, “ Why Your Bold 2019 Strategy Is D.O.A.

Webinar Metrics 339

Webinar Metrics Strategy Cold Calling Customer 339

Sales and Marketing Management

SEPTEMBER 30, 2024

In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.

Marketing 296

Marketing Webinar Metrics Sales 296

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

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Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Instead, GTM strategies must adapt to unique, nonlinear buyer journeys for each stakeholder. Sell Smarter. Win Faster.

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Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

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Top of Funnel B2B Marketing Social Media 255

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

SBI Growth

DECEMBER 5, 2024

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in technology and strategy, commercial efficiency is eroding. The culprit lies within the buyer’s experience.

Webinar Metrics 156

Webinar Metrics Study Research Strategy 156

Zoominfo

OCTOBER 31, 2024

On-Demand Webinar “Think of the 70% of tasks that don’t directly contribute to closing deals — updating CRM records, scheduling follow-ups, sorting through data,” Blount says. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter. Win Faster.

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Scale Sales Qualified Lead Intent Data CRM 235

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Sales Training 390

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

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Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

JANUARY 8, 2024

Today’s market calls for efficient, strategic growth and data-driven strategies that prioritize the bottom line. Join us for 2024 Go-to-Market Predictions , an exclusive webinar series where industry experts dive into the trends and forces reshaping business. The era of relentless expansion has passed. Save My Seat!

Webinar Metrics 130

Webinar Metrics Lead Rank Lead Scoring Marketing 130

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. I’ve been polling sales audiences for years about their top challenges, and the gatekeeper always comes up. Are You Always Successful at Getting Past the Gatekeeper?

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Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

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Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” The Small Business Stimulus Webinar.

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Referrals Hiring Webinar Metrics How To 317

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. First of all, it establishes you as a source of authority in your industry and changes your audience’s perception of your business. Don’t Forget about Email. Build Trust.

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B2B Marketing eBook Social Media 235

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

APRIL 6, 2020

CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.

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Decision Maker Webinar Metrics Strategy Influencer 240

SBI Growth

APRIL 24, 2020

To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as. These are truly challenging times.

Webinar Metrics 234

Webinar Metrics Strategy Data Resources 234

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

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Social Media Marketing How To Campaigns 234