Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular.

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Segment Lead Rank Trends Marketing Qualified Lead 246

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

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Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Future Trends in CRM. Share the same goals and tools between sales and marketing teams.

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Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. So we’ve developed a list of the hottest trends. Data matters more than ever. Social selling.

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Sales and Marketing Management

MARCH 2, 2023

Marketing can be a tricky (and slightly fickle) arena to navigate. Get it right, though, and your brand could happily ride the advertising trends wave to success. Here are four digital marketing trends every brand should know.

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Sales and Marketing Management

FEBRUARY 22, 2022

The conference will feature thought-provoking keynote presentations, workshops and panel discussions on key trends and challenges facing today’s B2B sales leaders and their teams. The post Sales Leadership Summit Addresses B2B Trends and Challenges appeared first on Sales & Marketing Management.

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SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

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Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Labor market fluctuations. labor market is still 6.8

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Zoominfo

FEBRUARY 8, 2021

Three trends appear to help drive the increased funding in 2020: . In addition to the large amount of back office tools, companies in 2020 needed to shift their go-to-market strategies to sell the new products they had just released. Digitization of the back office New products released Selling online.

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Sales and Marketing Management

FEBRUARY 1, 2024

Analytics and Forecasting The hardest […] The post Navigating the 2024 Martech Trends Landscape appeared first on Sales & Marketing Management. This “normal” means steady growth, which is something the investors are really happy about.

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Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.

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Sales and Marketing Management

APRIL 17, 2023

Some marketers have found the quiet quitting trend to be an opportune time to find innovative ways to serve their customers. Here are three strategies that have helped marketing teams thrive during this movement.

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Trends Marketing Opportunity Strategy 156

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

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Sales and Marketing Management

FEBRUARY 1, 2024

The post Navigating the 2024 Martech Trends Landscape appeared first on Sales & Marketing Management. After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal.

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Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

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Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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Sales and Marketing Management

MAY 24, 2022

Identifying the most promising technological trends for marketing isn’t always easy. Here are seven technological advancements that increasingly impact how businesses go to market. The post 7 Technological Advances Shaping the Future of Sales and Marketing appeared first on Sales & Marketing Management.

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Sales and Marketing Management

MARCH 21, 2023

The lingering effects of Covid-19 lockdowns, the persistent supply chain disruptions and increasing fears of a global recession have injected a great deal of uncertainty into the market. At the same time, the turn toward digitalization has had significant impacts, both positive and negative, on B2B enterprises.

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Social Media Trends Sales Goal Media 156

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

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Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

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Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Sales and Marketing Management

JULY 17, 2024

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness.

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Promotion B2B Maximizer Campaigns 296

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

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Prospecting Marketing Top of Funnel Segment 246

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. The trend of healthy funding has likely continued since April. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

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Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

JUNE 24, 2024

A look at the latest incentive travel trends from the Incentive Research Foundation's Attendee Preferences for Incentive Travel survey. The post Be Mindful of These Incentive Travel Trends appeared first on Sales & Marketing Management.

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Sales and Marketing Management

SEPTEMBER 16, 2024

The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.

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Trends Incentives Incentive Travel 120

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

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Email Marketing Marketing B2B Campaigns 237

Sales and Marketing Management

NOVEMBER 4, 2020

After all, a new business has to expand from being an ambitious business plan to getting the first office space to acquiring the needed IT infrastructure, to hiring skilled labor, and to expand its market reach. It could also mean your marketing efforts are bringing in too much business for your current operation to handle.

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Sales and Marketing Management

JUNE 1, 2021

Here are five significant sales trends you can expect to continue throughout the current decade. appeared first on Sales & Marketing Management. That future has arrived and you're behind the curve. The post The Digital Sales Revolution Has Happened. Is Your Team Keeping Pace?

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