Sales and Marketing Management

JUNE 24, 2024

Incentive travel consistently ranks as the most memorable and appreciated non-cash reward by recipients. But it's vital to understand incentive travel trends to drive the highest ROI. The post Incentive Travel: What to Know Before It’s a Go appeared first on Sales & Marketing Management.

Travel 156

Travel Incentive Incentives ROI 156

Bernadette McClelland

FEBRUARY 20, 2023

Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. It would mean I’d shift the way I went to market as well as iterate my message. So what do we do with this very telling market feedback?

Travel 195

Travel Telecommunications Sage Buyer 195

Sales and Marketing Management

JUNE 26, 2023

The post Making the Business Case for Incentive Travel appeared first on Sales & Marketing Management. Creating one-of-a-kind experiences for groups creates long-lasting motivation and loyalty, but selling these programs to the C-suite takes careful planning.

Travel 156

Travel Incentive Incentives Loyalty 156

Sales and Marketing Management

SEPTEMBER 16, 2022

Perhaps more than any other incentive category, travel and experiential incentives foster the work/life balance and the employee-centric culture that is so pervasive in today’s corporate world. The post The Enduring Impact of Travel and Experiences Is Unique appeared first on Sales & Marketing Management. Here’s […].

Travel 156

Travel Incentive Incentives Compensation 156

Sales and Marketing Management

SEPTEMBER 16, 2024

Group incentive travel programs need to produce memorable experiences while making financial sense for the sponsoring company. The post Making Incentive Travel Work appeared first on Sales & Marketing Management. These strategies help ensure both challenges are met.

Travel 120

Travel Incentive Incentives Groups 120

DiscoverOrg Sales

NOVEMBER 15, 2017

You can watch it here: What is marketing and sales intelligence – and what can it do? We hear it all the time: People are being prospecting by sales, by marketing, by customer success, and they’re all saying different things. The post Matt, Kyle, and the Less-Traveled Road to Customer Retention appeared first on DiscoverOrg.

Retention 227

Retention Travel Customer ROI 227

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Sales and Marketing Management

SEPTEMBER 16, 2024

Five tips for creating group incentive travel experiences that delight today's multigenerational workforce. The post Tips for Planning Multigenerational Travel Experiences appeared first on Sales & Marketing Management.

Travel 120

Travel Incentive Incentives Groups 120

Sales and Marketing Management

JUNE 24, 2024

A look at the latest incentive travel trends from the Incentive Research Foundation's Attendee Preferences for Incentive Travel survey. The post Be Mindful of These Incentive Travel Trends appeared first on Sales & Marketing Management.

Travel 120

Travel Incentive Incentives Trends 120

Sales and Marketing Management

MARCH 16, 2022

Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time. The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management. Sales teams that adapt to the new world order will win.

B2B 347

B2B Strategy Travel Sales 347

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

SEPTEMBER 16, 2024

A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events. The post Good Vibrations for Multiple Generations appeared first on Sales & Marketing Management.

Travel 293

Travel Trends Consumer Marketing 293

Sales and Marketing Management

SEPTEMBER 16, 2024

Group incentive travel continues to be a leading way to recognize and retain top performers. appeared first on Sales & Marketing Management. appeared first on Sales & Marketing Management. The post Right Destination, Right Design… Right On!

Demographics 296

Demographics Incentive Incentives Travel 296

Smooth Sale

JANUARY 10, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Corporate Travel Safety: Ensuring Peace Of Mind While corporate travel dropped significantly during the pandemic, the global population’s needs have made travel a vital aspect of the working world once again.

Travel 109

Travel Hotels Face-to-face Transportation 109

Sales and Marketing Management

AUGUST 9, 2022

An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth. The post Channel Travel Incentive Program Reaps 8:1 ROI appeared first on Sales & Marketing Management.

Travel 120

Travel Incentive Incentives Channels 120

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. While travel rewards are down, the IRF reports that merchandise use is slightly up, and points programs have increased by 22%. Cindy Mielke is the director of channel marketing, incentives at Tango Card.

Incentive 317

Incentive Incentives Travel Cancellation 317

SalesFuel

DECEMBER 9, 2024

The marketing team in every organization faces a familiar tug of war. Should they adjust their brand message in favor of performance marketing? Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. But marketers aren't on board with that message.

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

MARCH 13, 2019

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. Let’s get into it! The best part?

Journal 233

Journal Marketing Energy Harvest 233

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

The Pipeline

JANUARY 13, 2021

Let me start with a brief summary of where I am coming from: I grew up in Germany in the 1980s and started traveling with my family in Europe when I was a kid. I became a professional traveler or something like a ‘Challenge Seeker’ What’s that? We went to Italy, France, and Spain for summer vacations.

Travel 298

Travel How To Film Face-to-face 298

Understanding the Sales Force

JULY 11, 2022

Even though I have traveled this route more than 5,000 times, it was the first time I noticed the difference in the various business signs along the road. The previous paragraph was about branding and marketing; not sales. On a recent Saturday I was running errands which took me through 3 local towns and a nearby city.

Company 347

Company Strategy Travel Advertising 347

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Smooth Sale

AUGUST 9, 2024

Photo by djedj Via Pixabay How to Increase Productivity for Business Travel Attract the Right Job or Clientele: While it may sound like a glorious gig, anyone who’s had to work from a cramped airplane seat or navigate foreign public transit knows that travel is not always the productivity paradise it’s cracked up to be.

Travel 97

Travel Outsourcing Services How To Hiring 97

Smooth Sale

JULY 11, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Start a Travel Agency: A Comprehensive Guide Establishing a travel agency can be a lucrative business endeavor at a time when travel is more than just getting from place A to place B. Create a plan that includes both offline and online distribution.

Travel 97

Travel How To Ideal Customer Profile Tourism 97

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . 2021 will see a stark divide in an organization’s marketing budget spend, followed by consequential impact. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Smooth Sale

NOVEMBER 19, 2024

Photo by Engin_Akyurt via Pixabay Attract the Right Job or Clientele: How to Make Working Away from Home More Bearable Working away from home is often fun for a while, but then you miss your family, your pets, and your bed to realize soon that ‘travel for work’ doesn’t meet expectations. But suppose you must work away from home regularly.

Hotels 97

Hotels Travel How To Hiring 97

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. This proactive mentality is essential going forward. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Pipeliner

JANUARY 24, 2025

With experiential travel on the rise and social media dictating the conversation, consumers are more sophisticated than ever. Increasing Competition – Finding a Path to Success The cruise line industry is becoming increasingly competitive with new market entrants and established brands adding new products.

Industry 90

Industry Travel Consumer Trends 90

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. According to a recent study, only 22% of cruise lines have implemented a CRM system, compared to 60% of companies in the travel and hospitality industry as a whole.

CRM 103

CRM Loyalty Segment Retention 103

Sales and Marketing Management

DECEMBER 14, 2020

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel. Take any trend?—?social,

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

FEBRUARY 11, 2019

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330

Education Buyer Buyer Persona Social Media 330

Sales and Marketing Management

OCTOBER 15, 2020

Richelle Taylor is vice president of strategic marketing at One10, which provides sales incentive programs, rewards and recognition, travel and events, and other performance improvement programs for its Fortune 500 clients. This is how you move the needle, show program ROI and improve your bottom line.??.

Incentive 340

Incentive Incentives Survey Sales Qualified Lead 340

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Customer Marketing Trade Show 177

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Scoring Lead Rank Data 289

The Pipeline

JUNE 9, 2020

Given the changes and opportunities in the market, it’s time for new legs on an old stool. but who you travel with? This way, if one person on either team leaves, the stool can still stand, and things continue to move forward as a new person comes on. People confuse new things purchased with new ways of purchasing.

Pivotal 354

Pivotal Hiring Face-to-face Distribution 354