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Mixed Messages

Sales 2.0

But when I sent this email it was like I was transported back to the glory days of email when I would get a 20%-25% replay rate. Lets think about how we can communicate with our target market(s) in ways that people want, are a little different, and help us become someone our potential customers know.

Fashion 195
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How Marketing Fails by Failing to Market Itself

SBI Growth

One of the most difficult responsibilities for a B2B marketer is sales enablement. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Marketing teams begin to resent their peers in sales. Marketing teams begin to resent their peers in sales.

Marketing 316
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How T&L Companies Are Shifting GTM Strategy in a COVID-19 World

SBI Growth

Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders. While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 276
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Why These Noticeable Details Will Lead You To Greater Success

Bernadette McClelland

We just need to remember the market research, or lack of , done by Coke in introducing the ‘new coke’ by omitting noticeable details such as not letting tasters know that only one product would be marketed and letting the tasters think that taste was the deciding factor in the blind test.

Leads 339
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CMO Survey: Marketing Spend Optimization Now Critical

SalesFuel

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Acquisition Marketers also rely on acquiring new customers. In the past year, overall marketing spending grew only 3%.

Survey 59
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SiriusDecisions Summit 2014

Pointclear

To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load. B2B Marketing B2B Sales'