No More Cold Calling

MAY 25, 2017

The foundations to marketing started in the 1920s and developed to a point in the 1950s. From looking at many companies’ social media presence, marketing strategies have not changed much since then. Broadcast” marketing is a simple concept: You throw lots of “mud” at the wall, and some of it will stick. By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

SBI Growth

JULY 23, 2013

Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Marketing worries about the brand’s consistency. It is a risk mitigator, branding engine and market research mechanism. Angry customers and prospects identify themselves as in the market. They are ordering complex market research.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Understanding the Sales Force

SEPTEMBER 11, 2013

Mark said, " Instead, they start a blog, create a website, open a Twitter account and begin email marketing campaigns. By the time training is over, they will rank in Google for a few dozen keywords in their market, have a few dozen followers on Twitter and have written a few dozen blog articles.

Lead Rank 287

Lead Rank Lead Scoring Hiring Hubspot 287

Sales and Marketing Management

MARCH 4, 2018

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Assign employees who do the actual client work, including marketers, to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives.

Customer Service 286

Customer Service Retention Hiring Account 286

SBI Growth

MARCH 19, 2013

The sales team deserved a training program as aggressive as this year’s budget. Onboarding is a topic the markets have been screaming to get for quite some time. ” In a recent post , I urged Sales Ops leaders to take responsibility for training and development. The market is shifting. This sales leader agrees.

Revenue 288

Revenue Hiring Face-to-face Social Media 288

SBI Growth

APRIL 27, 2013

It will be because of obsolescence – a failure to evolve with the market. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”. Coming from a new market segment that has not been a usual target. Does not have a twitter account.

Buyer Persona 335

Buyer Persona Networking LinkedIn Trends 335

DiscoverOrg Sales

APRIL 7, 2017

A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. Twitter handle identity accuracy : Was the person’s twitter handle correct? This helpful classification allows you to organize marketing campaigns by scope of responsibility. Twitter Handle Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. LinkedIn, Instagram, and Twitter). An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

Score More Sales

OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. AT&T has a Twitter account called @ATTDeals that targets their competitors’ displeased customers. Are they on Google + or Twitter?

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

Score More Sales

MAY 29, 2013

Often when business people know you know the market, they are more apt to talk. Have a multi-faceted approach to reaching buyers – between voice mail, e-mail, direct conversation, Twitter, and/or a handwritten note when applicable. Use Twitter for research – even if you are not “on” Twitter.

Prospecting 272

Prospecting Decision Maker Lead Rank Lead Scoring 272

Sales and Marketing Management

OCTOBER 26, 2018

They want minimal downtime, support they can rely on and access to as much training as possible, so they can be in turn, as successful as possible with their deployment. You can have the best and most user-friendly offering on the market. Ensure new customers are armed with the training they need to be successful.

Loyalty 274

Loyalty Customer Face-to-face Video 274

Score More Sales

JANUARY 29, 2013

In a bigger organization, a marketing team might have specific customer reference team members who focus solely on building up a reference library and referral program. In many SMBs and mid-market companies, often the strategy to ask happy customers for referrals just does not happen. Does your marketing department oversee this?

Referrals 263

Referrals InsideView Outbound LinkedIn 263

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Twitter Followers: 124k. Twitter Followers: 22.9k.

Influencer 188

Influencer B2B Social Media Twitter 188

Score More Sales

APRIL 2, 2014

To give you a bigger picture idea of what we do, we now think of “publishing” as a part of the marketing of our B2B services company. I really like Twitter and I know that we gain new clients regularly from the combination of the use of LinkedIn, Twitter, and our blog. More on the other tools next.

Trade Show 232

Trade Show Ideal Customer Profile Twitter Webinar Metrics 232

No More Cold Calling

AUGUST 7, 2014

So if you’ve provided all the tools and training they need to succeed long-term, and they’re still more trouble than they’re worth, it’s time to make some tough decisions. In this week’s guest post, Will Brooks—executive vice president and director of marketing for The Brooks Group—discusses his perspective on cleaning house.

Hiring 274

Hiring Small Business Small Business Enterprise 274

No More Cold Calling

DECEMBER 16, 2014

With no formal sales training and very little real-world experience, today’s salespeople aren’t equipped to succeed. The Anatomy of a Sales Team Most new salespeople receive little training, even less coaching , and no real-world experience. Marketing people get marketing degrees. Did you learn to sell in school?

Hiring 240

Hiring Guidelines Engineering Face-to-face 240

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Score More Sales

MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market . If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche.

Prospecting 254

Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

Score More Sales

APRIL 21, 2014

It started innocently enough when I replied to my industry colleague and social selling advocate Jill Rowley via Twitter to something she asked me. My enthusiastic tone and my confident voice shows something I can’t really show via email or text or a Twitter reply. It is the ultimate, “next best thing to being there.”

Skype 243

Skype InsideSales Call-back Google 243

SBI

AUGUST 24, 2021

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. By Lee Mayfield, Presentek.

Marketing 153

Marketing Engineering Remedy Face-to-face 153

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Smooth Sale

JANUARY 17, 2023

Attract the Right Job Or Clientele: Can You Use Ideas to Leverage Twitter for Sales ? Note: Oliver Thyra provides today’s guest post, Can You Use Ideas to Leverage Twitter for Sales? Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. Leverage Twitter for Sales.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

Score More Sales

MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. email lori@scoremoresales.com | My LinkedIn Profile | twitter | Visit us on google+. It’s funny to hear people debating about how and when social selling will be further adopted. Close More Deals.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

Score More Sales

AUGUST 14, 2014

Great feedback came to us yesterday as the Score More Sales blog was listed as one of the Top 50 Sales and Marketing Blogs at Top Sales World. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. email lori@scoremoresales.com | My LinkedIn Profile | twitter | Visit us on google+.

B2B 216

B2B Twitter Inside Sales Google 216

Score More Sales

JUNE 30, 2014

Keep it Nimble – as a mid-market company, are you getting so big that you can’t be flexible? Train and coach frontline sales leaders. Studies show this is the best place to invest in training with follow-up coaching for reinforcement. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

Hiring 247

Hiring Ideal Customer Profile Territories Commission 247

Score More Sales

NOVEMBER 26, 2014

Imagine a time when you can work totally on the go with your mobile device – phone or tablet – to create business, follow-up with customers, train your team, assess your pipeline, and work a smooth system. There are new tools and ideas coming out now that will change forever how we think about business process, marketing and sales.

Workbooks 232

Workbooks Analytics Territories Compensation 232

Score More Sales

FEBRUARY 10, 2014

I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. email lori@scoremoresales.com | View My LinkedIn Profile | twitter | google+. Increase Opportunities. Expand Your Pipeline. Close More Deals.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

SBI Growth

SEPTEMBER 7, 2020

The distractions are everywhere – Twitter, LinkedIn, Facebook, Reuters, Bloomberg, CNN, Companies are constantly competing for their own employees’ mindshare. The world is so digital that it is frighteningly easy for employees to get lost in headlines throughout their day.

Twitter 256

Twitter Facebook How To LinkedIn 256

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. A look at Diego’s Twitter feed showed that he followed only a handful of people—all Golden State Warriors players.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

MTD Sales Training

JULY 23, 2019

InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. It’s a simple no-brainer. Connect Other Sites & Channels.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Sales and Marketing Management

MARCH 8, 2019

Incorporate different perspectives into training teams. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.) into similar “birds of a feather” groups. In the end, that’s what matters most.

InsideView 223

InsideView Scale Exercises Call-back 223

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Score More Sales

SEPTEMBER 30, 2014

It seems that there are so many tools to help professional sellers and marketers. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. email lori@scoremoresales.com | View My LinkedIn Profile | twitter |Visit us on google+. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Real Estate 249

Real Estate Compensation Vendor Intent 249

Score More Sales

JULY 30, 2014

I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff. LinkedIn, Twitter, and content creation / blogging are the three ways we attract new eyes to our website and to my world. Expand Your Pipeline.

How To 230

How To Ideal Customer Profile Twitter LinkedIn 230

MTD Sales Training

MARCH 5, 2019

It could range from your marketing messages, through to your website, to the condition of your premises from the outside, to the way customer enquiries and complaints are handled, right through to the way the product works when they have bought it. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. Happy Selling!

Customer Service 225

Customer Service Customer Hotels Cold Calling 225

Score More Sales

MARCH 13, 2014

Your market niche is different? His company does not offer him much support in marketing or social tools. email lori@scoremoresales.com | My LinkedIn Profile | twitter | Visit us on google+. Put all the pieces together, and you have the whole picture – which means you have new sales opportunities. I doubt it.

Referrals 238

Referrals Lead Rank Lead Scoring Ideal Customer Profile 238