Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. I’ve been polling sales audiences for years about their top challenges, and the gatekeeper always comes up. Are You Always Successful at Getting Past the Gatekeeper?

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

The Pipeline

JANUARY 13, 2014

Just last week I had a notice for a webinar from one of the original Sales 2.0 gang, inviting me to a webinar on cold calling. BTW, if you want to attend a webinar from someone who never wavered from cold calling, click here. Other pundits who not so long ago wrapped themselves in the Sales 2.0 Sales Process Tibor Shanto'

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Steven Rosen

NOVEMBER 4, 2014

Join our webinar if you want to be ready to hit the ground running in 2015. Daniel Enthoven – Chief Marketing Officer at Enkata. Hosted by Miles Austin – The Web Tools Guy / Sales and Marketing Technologist. Key Sales Management Actions To Prepare for A Stellar 2015. Wednesday, November 12th. Click here to Register.

Sales Management 295

Sales Management Webinar Metrics Sales Coaching Coaching 295

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. Referral selling is by far the most effective sales strategy out there. So be sure to check out the latest from No More Cold Calling and turn practice into profit: [Webinar] Generation Huh?

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. Key Takeaways about Marketing Creativity. Keep reading.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. To get started, there are many webinars and podcasts that can easily bring you up to speed on the various technologies that are under the AI umbrella.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

SBI Growth

MAY 15, 2020

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

Revenue 380

Revenue Maximizer Marketing Industry 380

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

MAY 5, 2020

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions). Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 179

Tools Real Estate Travel Face-to-face 179

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

OCTOBER 26, 2013

Profiles must explain how your sales reps solve the market problems of your prospects. These tools provide the sales team with the prospect’s business objectives, problems, and fears. They come with webinars and on-demand learning videos.”. In the end, you will have implemented a software tool, not Social Selling.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324