Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Comprehensive, high-quality data to set sellers up for success.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Sales 2.0

OCTOBER 21, 2024

About a decade ago, certain subject matter experts came up with a solution to this problem. Many salespeople becoming mass email marketers. What should you do then if you want to sell your stuff in the age of AI? Most businesses have sales and marketing plans. The solution was do more. My answer is become more human.

Scale 195

Scale Social Media Outbound Referrals 195

No More Cold Calling

APRIL 6, 2025

Are you keeping up? Referral selling isnt just a nice-to-have sales strategy. Your Referral Edge Referral selling is not just a conceptits your unfair advantage. Wait, and you risk playing catch-up for the rest of 2025. Marketing isnt a strategy. Top sales teams win with referrals. Hope isnt a strategy.

Referrals 177

Referrals Pipeline Face-to-face GoldMine 177

Vengreso

JANUARY 7, 2025

By 2025, mastering video selling techniques will be imperative for professionals aiming to enhance their digital communication skills and drive conversions, ensuring a consistent source of income. To engage, persuade, and convert through video marketing strategies that are as compelling as a plot twist.

Video 75

Video Tools Top of Funnel Analytics 75

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Because business today operates at a speed and scale most tools and teams arent built to comprehend.

Data 130

Data Revenue Scale Territories 130

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. By continuously exploring new tools and strategies, they aim to provide their clients with the most effective advertising solutions.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Scoring Lead Rank Marketing 98

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales 2.0

MARCH 12, 2020

Big events are happening so quickly it’s hard to keep up. The global crisis is taking up everyone’s mindshare. It’s time for business owners and sales leaders to take action to make sure you can sell effectively if we enter a downtown. Your top of funnel may dry up. Do some salespeople lack relationships in the market?

Top of Funnel 378

Top of Funnel Pipeline Follow-up Proposal 378

Sales 2.0

OCTOBER 25, 2021

New technology like AI may help in better prospect identification and referral selling approaches that leverage social networks have been shown to increase conversion rates. The problem of missing decisionmakers most often shows up when companies submit a proposal and never hear anything back. as this channel has become saturated.

Territories 396

Territories Compensation Scale Decision Maker 396

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. It was relatively easy selling a product that you totally believed in and witnessed its success firsthand. Better brand recognition. Increased conversion rates.

Video 59

Video Tools Advertising Advertising 59

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Hubspot Sales

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. But it’s backing up those higher targets with support investments, a strong signal that executives view higher coverage figures as a new normal.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

APRIL 1, 2020

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. However, even with all this time and effort, 40% of new product launches fail.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Pipeliner

JANUARY 21, 2025

Traditional Publishing vs. Self-Publishing In traditional publishing, authors often give up control over their copyright, including decisions about their book’s title, cover, and even the content. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies?

Software 115

Software Software CRM Oracle 115

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Cincom Smart Selling

APRIL 10, 2025

Introduction In todays hypercompetitive market, having a fantastic product is no longer enough to guarantee sales success. This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. What is Sales Enablement?

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

Hubspot Sales

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Provide a comparison tool.

Examples 111

Examples Conversion Customer Licensing 111

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. MQLs that your sales team has vetted and identified as worthy of direct follow-up. Opportunity.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Company 113

Company Scale Retention Margin 113

Hubspot Sales

AUGUST 26, 2024

I woke up to my alarm clock shattering that fantasy. In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. It’s a time consuming but necessary process, which means mastering the AI sales follow-up can be a game-changer.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. Productivity.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Sales 2.0

MAY 30, 2023

Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. Traditional sales models vs. AI-enabled selling. Heidi says we are moving into a new age of selling driven by the availability and adoption of AI (Sales 2.0?). Think about that.

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

Pipeliner

FEBRUARY 16, 2025

The Role of AI in Sales Leadership Enhancing Efficiency AI tools can significantly enhance sales efficiency by automating routine tasks, allowing sales leaders to focus on more strategic activities such as coaching and change management. AI should be seen as a tool to augment human capabilities, not replace them.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. How do most companies ramp up their B2B lead generation strategies? Referrals are lifelong.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Partners in Excellence

JANUARY 30, 2025

For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling. So we had to ramp up the volume velocity. And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology.

Scale 133

Scale Outsourcing Services Hiring Revelation 133