Remove Marketing Remove Tools Remove Trends
article thumbnail

Message to Management: Sales Trends in 2022

No More Cold Calling

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. Hopeful outcomes sound like this: Sales and marketing will learn to play nice. It magnifies trends that were already under way.”. I’m not an economist and I’m not a fortune teller. The Reality.

Trends 356
article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular.

Segment 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

article thumbnail

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160
article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

The Future of CRM — 7 Trends to Consider for Sales and Marketing Teams

Zoominfo

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Future Trends in CRM. Share the same goals and tools between sales and marketing teams.

Trends 246
article thumbnail

12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.