Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. SMX Advanced.

Conference 229

Conference Microsoft Marketing Advertising 229

Zoominfo

MARCH 13, 2019

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. Let’s get into it! The best part?

Journal 233

Journal Marketing Energy Harvest 233

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

FEBRUARY 5, 2015

Teaser: The Incentive Research Foundation, a nonprofit organization that funds research and fosters education on all aspects of the incentive travel industry, has identified 10 trends that will help users understand what’s in store for the future. read more'

Travel 120

Travel Incentives Incentive Trends 120

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Smooth Sale

JANUARY 10, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Corporate Travel Safety: Ensuring Peace Of Mind While corporate travel dropped significantly during the pandemic, the global population’s needs have made travel a vital aspect of the working world once again.

Travel 109

Travel Hotels Face-to-face Transportation 109

The Pipeline

JANUARY 13, 2021

Let me start with a brief summary of where I am coming from: I grew up in Germany in the 1980s and started traveling with my family in Europe when I was a kid. I became a professional traveler or something like a ‘Challenge Seeker’ What’s that? We went to Italy, France, and Spain for summer vacations.

Travel 298

Travel How To Film Face-to-face 298

SBI Growth

FEBRUARY 12, 2013

With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. Stefan has a passion for running, cycling, building loudspeakers and enjoys public speaking and travelling the world. When not travelling, he calls the Netherlands home. stefancaptijn.

Case Study 314

Case Study Study Travel Quota 314

Understanding the Sales Force

SEPTEMBER 14, 2014

All sales calls were face-to-face (no phones) and the sellers traveled by horse, canoe, boat and later, ship. Remember that until we had dependable mail, companies could not mass market. Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns.

Prospecting 275

Prospecting Face-to-face Direct Mail Hotels 275

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. According to a recent study, only 22% of cruise lines have implemented a CRM system, compared to 60% of companies in the travel and hospitality industry as a whole.

CRM 103

CRM Loyalty Segment Retention 103

SBI Growth

OCTOBER 21, 2013

Your people will need new capabilities to thrive in a changing market. Reps must have the tools and support to win the big deals. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. This reduced the time spent traveling by more expensive sellers. Systems Enhancement.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

Pipeliner

JANUARY 24, 2025

With experiential travel on the rise and social media dictating the conversation, consumers are more sophisticated than ever. Increasing Competition – Finding a Path to Success The cruise line industry is becoming increasingly competitive with new market entrants and established brands adding new products.

Industry 90

Industry Travel Consumer Trends 90

SBI Growth

OCTOBER 31, 2013

The statistics I share below are from SBI’s 2012 Sales & Marketing Research. You will have access to guides, templates and tools. These tools will help you excel in your current and future sales positions. The biggest time killer: “travel” soaks up 17.4% No good leads coming from marketing? of a seller’s time.

Lead Scoring 324

Lead Scoring Lead Rank Referrals Trade Show 324

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. This proactive mentality is essential going forward. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SBI Growth

MARCH 13, 2013

A downloadable tool for assessing and correcting your structure is included. A telephone and internet team is added to reduce travel costs. On paper, they neatly satisfy every possible go-to-market condition. Assess the need for market, product, and activity specialization 2. Next Steps & A Tool. Make 2 passes.

Hiring 308

Hiring SAP Compensation Travel 308

SBI Growth

JANUARY 10, 2013

Are the tools we’ve invested in generating a return? Use the Expense to Revenue Reality Check tool to do this. Maybe you increased the marketing budget. Opportunity - If your market is expanding rapidly, you may want to reconsider. The company made a huge investment in marketing automation. The Problem.

Top of Funnel 282

Top of Funnel Hiring Funnel Channels 282

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. Use these tips to get a head start and leverage the potential that mobile marketing could bring to your small business.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

SBI Growth

MARCH 24, 2013

Most top sales executives travel. Whether it’s a branch, location, city, or market, you need to be there. Finally, you have to evaluate Competitors on a market or LOB level. The sales manager to walk you through how he uses the CRM tool (on his computer!). The competition’s marketing plan and lead generation tactics.

Airlines 297

Airlines Hiring Journal Churn 297

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

SBI Growth

MAY 13, 2013

As a sales rep, you have a variety of tools in your bag. ‘A’ A’ Players know that these tools don’t always work independently. In fact, these tools become more effective when you combine them. Further your tool box by downloading the Uncovering Objections Guide. Understanding Customer Objections. Not ready to change.

Objections 306

Objections Customer Revelation Buyer Persona 306

No More Cold Calling

AUGUST 7, 2014

Perhaps you didn’t equip them with the skills and tools to do their job. So if you’ve provided all the tools and training they need to succeed long-term, and they’re still more trouble than they’re worth, it’s time to make some tough decisions. Traveling to assist in failed sales efforts. Well, maybe not so fast.

Hiring 274

Hiring Small Business Small Business Enterprise 274

SBI Growth

APRIL 7, 2013

Vince Koehler offered a Buyer Process Map (BPM) Template in his recent blog which is a great tool for charting customer insight. At some point you went from not in the market, to stimulated, and then ultimately you made the purchase. Below is a list of the 8 stages your buyer will likely travel through. Not in the Market.

Customer 297

Customer Buyer Persona Consumer Buyer 297

Sales and Marketing Management

MAY 8, 2019

If you had the time and the budget to travel to the destination, great, but if you weren’t in the room, you most likely missed out. After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. But how has streaming video transformed the events world?

Video 316

Video Strategy Maximizer ROI 316

Sales and Marketing Management

FEBRUARY 2, 2018

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Is it chocolate? Maybe you are thinking about vacations?

Channels 174

Channels Demographics Intent Marketing 174

Sales and Marketing Management

SEPTEMBER 28, 2015

Teaser: It's the one business tool that never goes out of style, primarily because it drives results. It's the one business tool that never goes out of style, primarily because it drives results. Issue Date: 2015-09-01. Author: Paul Nolan. read more

Travel 120

Travel Incentive Incentives Tools 120

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. Are people engaged?

Conversion 136

Conversion Marketing Airlines Face-to-face 136

Zoominfo

JULY 25, 2018

A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product.

Top of Funnel 150

Top of Funnel Buyer Persona Lead Nurturing Marketing 150

Sales and Marketing Management

FEBRUARY 25, 2020

One of the most effective reward tools is a non-monetary point system. Without precision, the incentive – as a tool to deliver motivation – fails. This approach can act as a motivational tool. The best (and delightfully imprecise) reward for a President’s Club recipient is travel. Recognition.

Incentive 323

Incentive Incentives Travel Motivation 323

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Standardize and digitalize: Strategic marketing to the rescue.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

SBI Growth

DECEMBER 7, 2013

The Big Data revolution is benefiting marketing leaders the most. In many ways, the capability is the answers to every marketer’s dreams. Their tools leverage Big Data to help those market & sell intelligently. Their tools leverage Big Data to help those market & sell intelligently.

Data 321

Data Leads Marketing Qualified Lead Outbound 321

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). The visual nature of Instagram provides B2B marketers with an opportunity to tell compelling stories through photos. To create an inspiring origin story, your post should travel back in time to the days your company first started.

B2B 178

B2B Marketing Advertising Advertising 178

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Consider paid social media marketing. When considering paid social media marketing you should ensure there is a call to action somewhere in your ad. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

Understanding the Sales Force

NOVEMBER 27, 2013

If you own a travel agency selling anything other than tours and corporate travel, sure. My Blog has been nominated for best Sales & Marketing Blog. One of my articles has been nominated for Best Sales & Marketing Article. I''ve also been nominated for Top Sales & Marketing Thought Leader.

Travel 251

Travel Decision Maker Insurance Insurance 251

Nutshell

AUGUST 18, 2021

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! In no particular order, here are some of the Nutshell marketing team’s favorite marketing emails composed by Nutshell customers from the past few weeks. Global Travel Alliance.

Film 118

Film Travel Marketing Insurance 118