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Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights.
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?
Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Business is more competitive than ever, and conventional prospecting is simply no longer enough.
Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?
Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
As a sales enablement leader do you think about sales territories? Have you been asked if they’re optimized to market potential? Territory Design Sales Operations Strategy Sales Enablement Director of Sales Enablement' Have you thought about developing a process that changes the organization? If yes, keep reading.
The market has dictated. Examples include optimized territory structures and off-loading non-essential tasks. Let the Scorecard tool do the math delivering an overall customer priority score. Their strategic emphasis is now more heavily weighted toward cloud-based services. Assigning a 1-5 scale to this will do the trick.
But don’t forget about your sales territory plan. In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities. Calculate your Total Addressable Market (TAM). Why is sales territory planning important? Expand with a Win/Loss SWOT.
Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. The key to automation is to clearly understand the task being automated before applying a tool. Territories : Sales territories need to be designed to support these goals and strategies.
Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Solution ZoomInfo was the clear choice. Their results include: 15,000 new contacts uncovered.
Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. You simply cant plan territories confidently without visibility into these parent-subsidiary links.
Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.
The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.
Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. What is sales territory mapping? Now, sales territory mapping software makes the process even more comfortable and straightforward for sales teams.
To get this tool, sign-up here. This also gets you access to SBI’s Annual Sales & Marketing Research. You will get access to more guides and tools to help sales compensation planning. Territory design and account assignments could also be a cause. Territory design and account assignments could also be a cause.
In this post blog, we'll help you understand how to optimize your sales territory strategy to achieve bigger and better things this year. What is a sales territory strategy? Here's an example of what one might look like : It breaks down a physical territory, opportunities and their counts, and assignments to different reps.
We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Sales Qualified Leads (SQLs).
Here’s an example: Top Territory Todd: Todd has exceeded quota the past 5 years. Yet he has 3x the average territory potential in his patch. His boss does not want to split his territory. But place him in an equal territory and watch him flounder. Ned was given the smallest territory and worst customers.
To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The review presents findings from SBI’s market research in 2013. Gain access to guides and tools to help you make the number in 2014. Market Growth: Often the basis of quota-setting for rapidly growing markets or products.
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?
Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.
Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Learn More about ZoomInfo Operations 2.
In this post, we’ll go over how to create a segment-specific report that you can use to understand your business’ quarterly sales by territory using Excel. Create A Report That Displays Quarterly Sales By Territory. Since you’re hoping to understand territory sales performance, your data should be specific to those metrics.
Sales, Finance, Marketing and Customer Service need this alignment. After evaluating your team and their tools, you might ask “Where do I start?” Don’t do a territory redesign project without knowing exactly who you’re targeting. Armed with BPM’s and Personas, sales and marketing become much more effective.
Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? That’s where market intelligence comes in.
She currently works in a peer territory - not in the one needing an SM. Go-to-Market Approach. Description: How the sales team is tasked on reaching the target market. Description: Sales forces vary as to their mandate and use of Sales tools and data. Other companies require accurate data entry and forecast tool usage.
With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.
As part of attending this session, you will get the Sales Org Evaluation Tool. Benefits of the tool: Determine the right org model for your sales team. Loss of market share. Geography – territories are designed by zip code. Make the # by: Building territories around rep proximity. Below average win rates.
In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.
They are building out a new territory so they need people to contact. Reading about data sources from their marketing information and using them “in combat” when you’re trying to crack into a key account are two totally different things. Marketers don’t. Marketers deal with large lists of names and email addresses.
What You Get — A sales tool that maps the decision making process of your product or service. This tool will get you going in under a week. #2 Territory, leads, compensation plan and their boss. For example: Territory — They need help targeting which prospects/customers have the highest propensity to buy.
As a result, they often retain weaker performers, believing it is better than having an open territory. This leads to them to make excuses like, “I missed my goals because I had three underperforming sales reps” or, “I couldn’t hit my numbers because I had two open territories for half the year.” Which accounts (e.g.,
They have to have a presence in various regions, and the managers tasked with making sure the sales efforts in those locations are carried out effectively are known as territory managers. The extent of a territory sales manager's influence leans heavily on the nature of their business, size of their teams, and structure of their sales orgs.
DETERMINING CAPACITY FOR SALES TERRITORY DESIGN To design effective sales territories, start by determining the capacity for each sales role. TOOLS FOR SALES TERRITORY DESIGN With the key inputs established, you are ready to build territories. These tools can automate territory rules and account assignments.
Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Your reps utilizing social and mobile tools consistently was not in your ’13 plan. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. This is flawed.
Your people will need new capabilities to thrive in a changing market. Reps must have the tools and support to win the big deals. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. Those reps were covering an extensive territory and large customer base. Resource Allocation.
To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools. Included in this you will receive the Causes of Sales Manager Vacancies tool. Guidance: Understand market pay rates for SMs. Poor territory. Figure Out Why SM Vacancies Exist.
Listening To the Market. Many of the answers to a sales leader’s execution problems are in the market. This post is focused on how listening to the market accelerates field execution. This post is focused on how listening to the market accelerates field execution. Listening to the market has many connotations.
Disrupting the traditional sales model Scott sees AI disrupting some traditional sales models like geographic territories. The key problem with the “best of breed” approach is integrating all the tools, so they communicate to each other. Like the idea of territories. Per Scott, “There are also just giant enablement problems.
Marketing might be called in for a presentation design. She works closely with marketing to enable her team with content and leads. He builds tools and systems to ensure his managers execute these projects. He’s looking at compensation analysis, territory design, and sales structure.
Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.
The SBI Sales Initiative Assessment Tool has answers. No matter what initiatives your sales organization is considering, this tool carefully evaluates them. Will it strengthen your position in the market? After you download the SBI Sales Initiative Assessment Tool , you’ll need to do a little customization.
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