Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

MAY 6, 2020

Until this change, there has been a healthy long-term battle between marketing and sales. Marketing has been saddled with delivering leads to sales. Sales has perennially complained that the leads were inferior, while marketing complained that the salespeople were inferior at closing leads. . Questions That Matter.

Marketing 265

Marketing Churn Lead Rank Lead Scoring 265

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Course 265

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Sales and Marketing Management

AUGUST 30, 2024

The post Leveraging Reporting Systems and Customer Feedback appeared first on Sales & Marketing Management. By presenting data-driven insights in a concise manner, organizations empower senior management to make informed decisions that drive CX excellence.

Report 120

Report System Customer Data 120

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Sales 2.0

APRIL 23, 2020

If you don’t sell to the enterprise market, it’s very likely your competitors will. When one of your competitors succeeds in getting business in the market that has 60% of the cash to spend in your type of solutions, what will that do for their business and yours? It’s the “80/20, Pareto rule” again. Areas of change.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Today we’re continuing our insights on the future of CRM , and how enterprise CRM systems fit into company growth strategies. Enterprise vs. SMB CRM Systems. Enterprise CRM System Features.

Enterprise 290

Enterprise Enterprise Company CRM 290

Pipeliner

OCTOBER 26, 2024

Gail introduced her innovative Cockatoo Selling System, which serves as a metaphor for adaptability, consistency, and effective communication in the sales process. Introduction to the Cockatoo Selling System What is the Cockatoo Selling System? Introduction to the Cockatoo Selling System What is the Cockatoo Selling System?

System 98

System Lead Rank Lead Scoring Negotiation 98

Sales and Marketing Management

JULY 31, 2024

Is your sales team not making full use of its CRM system? The post Overcoming Your Sales Team’s Resistance to CRM appeared first on Sales & Marketing Management. A new approach to training can foster empowerment and adoption, boosting performance and your ROI.

CRM 296

CRM ROI System Sales 296

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” In fact, she’s a certified instructor of my referral system.

Referrals 317

Referrals Hiring Webinar Metrics How To 317

The Pipeline

NOVEMBER 16, 2020

Duane designs and architects business and technology systems of all shapes and sizes for over 25 years. Provide necessary linkage between enabling today’s opportunities and opening avenues to the markets of tomorrow. Duane Tough is A Payments Architect (Founder of PBATM, PBCASH, and ZIPPY.CASH).

Promotion 369

Promotion System Sales Opportunity 369

Sales and Marketing Management

JANUARY 6, 2025

Improving B2B sales performance doesnt mean overhauling all your processes and systems. The post Transform B2B Sales Performance by Optimizing These 8 Specific Areas appeared first on Sales & Marketing Management. Small improvements in the right places can contribute to significant results.

B2B 293

B2B System Sales Marketing 293

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

ROI 316

ROI Consumer CRM System 316

Sales 2.0

FEBRUARY 21, 2020

Develop your relationships with other sales people or other small business owners that serve similar markets to you. Maybe you are system administration firm but your prospect currently needs a new lawyer. If you like them enough, partner up. If you build relationships with people that serve your typical client, you add more value.

Prospecting 407

Prospecting Face-to-face Small Business Small Business 407

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. Machine learning and an expert recommendation system allow it to act and learn. AI can diagnose diseases faster than human doctors. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. and internal recruitment (in-house HR staff, systems, referral rewards, etc.).

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Steven Rosen

OCTOBER 25, 2018

Experts estimate that 90 percent of companies fail to execute their marketing strategies. If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. You need to develop a measurement system.

Strategy 373

Strategy Objections System Meeting 373

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. They focus on individual processes rather than working as part of a unified system. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence.

Strategy 147

Strategy Scale Marketing CRM 147

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? Yet, 95 percent of companies don’t have a strategic, measurable referral system with accountability for results. During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.”

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. But when that data is flawed, the entire system breaks down.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

SEPTEMBER 9, 2021

Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Until recently, just having access to accurate intelligence about all of the companies in a business’ total addressable market was a big gap in go-to-market efficiency.

Data 52

Data Company Lead Rank Lead Scoring 52