Sales and Marketing Management
OCTOBER 6, 2021
You've got a CRM system in place. The post Why Your CRM System Is Essential for Lead Management appeared first on Sales & Marketing Management. So why are so many qualified leads not followed up? It's time to rethink the role of your CRM.
Zoominfo
APRIL 2, 2025
Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole. Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. My colleague Ali Z.
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Zoominfo
AUGUST 27, 2024
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.
Pipeliner
OCTOBER 26, 2024
Gail introduced her innovative Cockatoo Selling System, which serves as a metaphor for adaptability, consistency, and effective communication in the sales process. Introduction to the Cockatoo Selling System What is the Cockatoo Selling System? Introduction to the Cockatoo Selling System What is the Cockatoo Selling System?
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Sales Hacker
APRIL 4, 2025
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. The shift to a new operating model: the GTM AI Operating System. The best companies are building leverage.
Zoominfo
FEBRUARY 11, 2025
In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. They focus on individual processes rather than working as part of a unified system. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. What You’ll Learn: 🌐 State of AI Today: Discover how AI powers tools you already use, from search engines to recommendation systems. Register now to explore the future of AI in sales and marketing!
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However, by leveraging the power of Workflow & CRM automation System, companies can boost sales productivity and drive ROI growth. Learn the following: The Pillars of AUTOMATING your B2B Sales & Marketing Strategy What to look for and what to expect when implementing a B2B Workflow & CRM Automation System
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. This is unfortunate because it is a necessary conversation.
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