Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

AUGUST 31, 2020

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Revenue 267

Revenue Strategy Survey Marketing 267

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first.

Analysis 273

Analysis Marketing Lead Rank How To 273

SBI Growth

AUGUST 17, 2022

With SBI’s 2022 CEO growth planning survey as the foundation for discussion, they captured critical insights from the board members serving one or more companies with market caps between $500m-$1B, mostly PE-owned companies in software, technology, and business services.

Survey 156

Survey Software Software Company 156

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

AUGUST 9, 2022

A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.

Channels 326

Channels Survey B2B Strategy 326

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Source: ZoomInfo.

Company 324

Company ROI Survey Face-to-face 324

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. What are swim lanes?

Sales Qualified Lead 214

Sales Qualified Lead Marketing Qualified Lead Lead Rank Marketing 214

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Sales and Marketing Management

FEBRUARY 23, 2022

A survey of more than 150 B2B sales leaders identified the mindsets, attributes and behaviors that differentiate the best in the sales profession. The post How Coaching and Development Drives Sales Growth appeared first on Sales & Marketing Management.

Coaching 317

Coaching Survey B2B Sales 317

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 10 of the best survey apps for businesses.

Survey 126

Survey Channels Google CRM 126

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Survey 130

Survey Prospecting Customer Face-to-face 130

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Hubspot Sales

JULY 30, 2024

That‘s why HubSpot recently surveyed over 200 business owners to get a pulse on the current state of entrepreneurship — a report that covers key elements like business owners’ motivations, their pain points, the various strategies they leverage, and plenty more. 16% wanted more income. 9% said it was the result of a life transition.

Survey 105

Survey Report Hiring Social Media 105

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

SBI Growth

NOVEMBER 21, 2023

Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here. The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends.

Survey 296

Survey Data Marketing Strategy 296

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Some ideas, from the common to the outlandish: Polls and surveys allow you to solicit audience feedback at regular intervals.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

OCTOBER 15, 2020

In late 2019, we surveyed more than 3,000 U.S. Our survey shows that employees place a high value on recognition they receive from their colleagues, too. You have the power to reengage your teams. By recognizing team members’ achievements and rewarding them for a job well done. Recognition strengthens relationships.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SBI Growth

FEBRUARY 8, 2024

A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close.

Survey 317

Survey How To Sales Enablement Buyer 317

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Aligning Sales and Marketing. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Steven Rosen

FEBRUARY 2, 2017

HBR quotes a survey where more than 400 global CEO’s found that business execution excellence was the number one challenge facing corporate leaders. With highly sophisticated marketing processes, companies tend to do an excellent job building brand plans and marketing strategies. Why Companies Fail to Execute. Team Alignment .

Face-to-face 326

Face-to-face Survey Sports Follow-up 326

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

JULY 26, 2021

In fact, a 2020 survey from FlexJobs shows that 51% of respondents said they feel more productive in their home office than at a traditional workplace. The post How to Manage Remote Sales Teams in 2021 appeared first on Sales & Marketing Management.

How To 228

How To Survey Sales Marketing 228