Sales and Marketing Management

APRIL 28, 2022

In this podcast, we talk with Julie Thomas, president and CEO of ValueSelling Associates, which recently published an eBook on a study they completed called "The Behaviors and Skills Sales Leaders Care Most About - and How to Measure Them.".

eBook 385

eBook Study Sales Marketing 385

Sales and Marketing Management

MARCH 17, 2025

According to a study headed by Yuan Zou while she was assistant professor of business administration at Harvard Business School, when a company exchanged a less inclusive CEO for one who brought others into conversations, the firms stock market value increased the year after.

Study 120

Study Conversion Marketing Company 120

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Course 265

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? It examines the science behind sensory perception and its influence on purchasing decisions.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

SocialSellinator

JANUARY 22, 2025

Explore digital marketing case studies and learn proven strategies for success in real-world campaigns. Discover top examples today!

Case Study 99

Case Study Study Marketing Campaigns 99

Sales 2.0

JANUARY 14, 2025

Most of us that study Go To Market motions (or whatever jargon you prefer) would consider two calls and two emails a pretty light effort to sell an account. In this 30% conversion rate I think theres a clue that my clients product has some pretty good appeal to this market. Many salespeople are still transactional.

Collateral 195

Collateral Account Territories Segment 195

Understanding the Sales Force

FEBRUARY 14, 2025

I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. The next finding explains the previous finding.

Data 220

Data Hiring Compensation Quota 220

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.

Company 423

Company Customer Insurance Insurance 423

SocialSellinator

FEBRUARY 21, 2025

Discover top twitter marketing case studies, strategies, and tips to boost engagement and brand success on social media.

Case Study 90

Case Study Twitter Study Social Media 90

SalesFuel

NOVEMBER 18, 2024

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023.

Promotion 59

Promotion Marketing Retail Margin 59

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. They allocate an average of 10% of revenue to marketing activities.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

SBI Growth

OCTOBER 22, 2020

A recent study conducted by KPMG found that over 90% of companies. At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy.

Strategy 416

Strategy Marketing Qualified Lead Leads How To 416

SocialSellinator

MARCH 14, 2025

Explore b2b social media marketing case study insights to boost brand trust and engagement with proven strategies.

Case Study 90

Case Study Social Media Study Media 90

Sales and Marketing Management

JULY 7, 2020

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. More recent studies have revealed that humans have similar reactions to surprise rewards – specifically the anticipation of the reward.

Incentives 394

Incentives Incentive Motivation ACT 394

SalesFuel

DECEMBER 9, 2024

The marketing team in every organization faces a familiar tug of war. Should they adjust their brand message in favor of performance marketing? Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. But marketers aren't on board with that message.

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. AI can diagnose diseases faster than human doctors. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

Pipeliner

JANUARY 25, 2025

Its a combination of marketing tactics that can make your offer unique and irresistible without coming off as loud or gimmicky. In seconds, their AI generates a sample marketing video, giving users a live demonstration of what the platform can do. Genuine experiences are far more persuasive than generic marketing claims.

Case Study 105

Case Study Customer Social Media Lead Scoring 105

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. This makes social video one of the most powerful influencer marketing tools available. Here’s how.

Influencer 59

Influencer B2B Video Tools 59

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

APRIL 6, 2020

I've always wanted to make things more efficient, which is why I studied industrial engineering in college, and why I’ve always thought I would have been a great plant manager during the industrial revolution. Sales and marketing professionals, shareholders and, ultimately, customers all come out on the plus side. .

Industry 279

Industry Revenue Engineering Fashion 279

SBI Growth

DECEMBER 5, 2024

In their recent webinar , Nick Toman, Chief Strategy and Product Officer, and Bryan Kurey, Head of Research, revealed insights from their latest study on commercial efficiency. The culprit lies within the buyer’s experience.

Webinar Metrics 156

Webinar Metrics Study Research Strategy 156

Pipeliner

JANUARY 29, 2025

From real-world case studies to tips on integrating geofencing with your broader marketing strategy, this episode provides actionable advice for business owners looking to stand out in competitive markets. The post 🎧 Unlocking the Power of Geofencing in Marketing appeared first on SalesPOP!

Case Study 52

Case Study Marketing Advertising Advertising 52

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 16:30 The biggest AI mistakes in sales and marketing. what you can do with LLMs is absolutely remarkable.

Marketing 65

Marketing Scale Case Study Lead Rank 65

Sales and Marketing Management

DECEMBER 16, 2024

Theres a place in B2B marketing strategies for in-depth white papers and case studies, but there is also an increasing need for creativity and risk-taking. The post Marketing Thats Simultaneously Effective and Engaging appeared first on Sales & Marketing Management.

Case Study 120

Case Study Marketing Study B2B 120