Zoominfo
FEBRUARY 11, 2025
In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. Too many companies go to market by accident.
Sales and Marketing Management
OCTOBER 16, 2024
Sustainability must be a core strategy, not just for its ethical priorities, but also because there are various business imperatives. The good news is that there are core strategies you can employ to keep sustainability at the heart of your organization in a way that has positive outcomes for your business, for stakeholders, and the planet.
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Sales and Marketing Management
DECEMBER 13, 2023
Personalized marketing for business-to-business (B2B) can feel tricky. The post The Power of Personalization in B2B Marketing Strategies appeared first on Sales & Marketing Management. Knowing to what extent personalization is relevant and how to apply it can be a constant learning experience.
Sales and Marketing Management
JULY 8, 2024
By cutting through the noise with creative, innovative marketing tactics. The post Advanced Strategies for Elevating B2B Marketing Success appeared first on Sales & Marketing Management.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x Save your seat today and take the first step from zero to strategy !
Zoominfo
FEBRUARY 12, 2025
After 18 years in B2B marketing, Ive seen this song and dance before. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.
Sales and Marketing Management
NOVEMBER 18, 2024
Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.
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Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
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This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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