Sales and Marketing Management

DECEMBER 7, 2022

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

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Sales and Marketing Management

NOVEMBER 18, 2024

Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.

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Strategy Marketing How To Sales 287

Sales and Marketing Management

AUGUST 16, 2023

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work. The post Why Your Sales Team Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 296

Strategy Marketing Sales 296

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

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Revenue Marketing Strategy Trends 326

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

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Sales and Marketing Management

JUNE 28, 2023

Here are five strategies that make it easier. The post 5 Recruitment Strategies to Acquire Top Talent appeared first on Sales & Marketing Management. Optimized recruitment is about more than just finding available workers.

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Strategy Marketing Sales 348

Sales and Marketing Management

MAY 24, 2022

The post Experiential Sales: The Strategy of the Future That’s Here Today appeared first on Sales & Marketing Management.

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Strategy Vendor B2B Conversion 388

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

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Strategy Leads Marketing Qualified Lead How To 416

Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

Account Based Marketing 365

Account Based Marketing Account Marketing B2B 365

Sales and Marketing Management

JANUARY 16, 2023

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

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Trends B2B Marketing Strategy 339

Sales and Marketing Management

MARCH 16, 2022

The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time.

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B2B Strategy Travel Sales 347

Sales and Marketing Management

OCTOBER 2, 2024

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

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Small Business Small Business Marketing Tools 295

SBI Growth

MARCH 9, 2021

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

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Retention Marketing Revenue Strategy 331

Sales and Marketing Management

NOVEMBER 3, 2022

While the platforms and tactics used when launching are similar to those that existing businesses use in their day-to-day brand marketing or e-commerce marketing, the underlying strategy will be more nuanced, precise and unique.

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Marketing How To Strategy Sales 69

Sales and Marketing Management

OCTOBER 28, 2021

To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management. Some aspect of remote selling is here for good.

B2B 296

B2B Strategy Promotion Competition 296

Sales and Marketing Management

OCTOBER 10, 2023

Four ways to build a foolproof content marketing strategy with AI to garner more qualified leads and boost conversions. The post 4 Ways to Transform Your Content Marketing Strategy with AI appeared first on Sales & Marketing Management.

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Strategy Sales Qualified Lead Marketing Conversion 207

Sales and Marketing Management

JANUARY 17, 2022

Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management.

Leads 316

Leads Marketing Qualified Lead Marketing Industry 316

Sales and Marketing Management

APRIL 4, 2023

The post 3 Steps to Ensure Sales Structure is Aligned with Strategy appeared first on Sales & Marketing Management. When organizational design changes are required, CSOs must identify which structure aligns best with their goals while recognizing the tradeoffs that are likely to occur.

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Strategy Sales Marketing 309

Sales and Marketing Management

NOVEMBER 13, 2023

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

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Sales and Marketing Management

AUGUST 24, 2022

The post Media and Sales Use the Same Strategy for Success appeared first on Sales & Marketing Management. Securing positive media coverage in the right outlets requires the same skills as making a B2B sale, including nurturing key relationships and offering something of value.

Media 296

Media Strategy B2B Positioning 296

Sales and Marketing Management

APRIL 26, 2023

If you’re wondering why your content strategy isn’t reaching the heights you hoped it would, you’re probably making one of these common content marketing mistakes. The post 3 Common Content Marketing Mistakes and How to Combat Them appeared first on Sales & Marketing Management.

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Marketing How To Strategy Sales 63

Sales and Marketing Management

MAY 23, 2022

The post How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy appeared first on Sales & Marketing Management. As a result, businesses need to continually revise their approach to earning backlinks, and rethink their formerly tried-and-true methods.

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Benefit Strategy How To Google 317

Sales and Marketing Management

JULY 26, 2022

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. The post 4 Strategies for Creating a High-Performing B2B Social Media Post appeared first on Sales & Marketing Management.

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Social Media Media B2B Strategy 279

Sales and Marketing Management

DECEMBER 2, 2024

The post What Happens When Your Go-to-Market Strategy Encounters the Unexpected? appeared first on Sales & Marketing Management. Proactive scenario planning and agile execution allow B2B teams to pivot quickly, ensuring alignment and progress even when facing unforeseen challenges.

Strategy 156

Strategy Face-to-face Pivotal Marketing 156

SBI Growth

JULY 15, 2020

To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.

Leads 376

Leads Marketing Qualified Lead Marketing B2B 376

SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

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Segment Account Strategy Competition 311

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Sales and Marketing Management

AUGUST 19, 2024

As the landscape of B2B marketing is being transformed by short-form video, it’s critical to understand its benefits, strategic creation and measurement of success. The post Integrating Short-form Video into Your B2B Marketing Strategy appeared first on Sales & Marketing Management.

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B2B Video Strategy Marketing 156

Sales and Marketing Management

OCTOBER 24, 2022

In the digital age of texts, tweets, likes, and posts – here are three steps that more companies should take to successfully integrate social media into their overall business marketing strategies. The post 3 Ways to Avoid Social Marketing Missteps appeared first on Sales & Marketing Management.

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Marketing Social Media Media Strategy 51

SBI Growth

FEBRUARY 13, 2024

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink their growth strategies for the near and distant future.

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Marketing Strategy Company 315