Sales and Marketing Management

NOVEMBER 18, 2024

Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.

Strategy 293

Strategy Marketing How To Sales 293

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. He is CSMO at Pipeliner CRM.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Partners in Excellence

NOVEMBER 14, 2024

Brandon Fluharty made a brilliant observation: Activities Don’t Drive Strategy! While no leader sets out to have activities drive strategy (at least I hope they don’t), too often we get distracted and activities take center stage. Activities are the things we do to execute our strategies.

Strategy 127

Strategy Hiring Revenue Channels 127

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. ZoomInfo has become a key component of our corporate strategy.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

SBI Growth

MARCH 6, 2025

In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. This paradox emerged as a central theme in SBIs latest invite-only CEO and CRO Growth Forums.

Data 156

Data Strategy Report Marketing 156

SBI Growth

JANUARY 6, 2025

Everything you do, from copywriting to creating a local SEO strategy to providing customer support works to drive people to your pricing page and justify the number youre charging. Pricing is the center of your business. Unfortunately though, were really bad at pricing.

Hubspot 156

Hubspot Strategy Inbound Campaigns 156

Zoominfo

JANUARY 31, 2025

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Heres how to leverage a GTM Intelligence Platform to set your marketing team up for sustained success.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Intent Signal Lead Rank 130

No More Cold Calling

FEBRUARY 13, 2025

Digital isnt a sales strategy. Hope isnt a strategy. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Start with Your Customer, Not Your Tech Stack If your sales strategy doesnt start with your customer, its doomed from the start.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

The Center for Sales Strategy

OCTOBER 10, 2024

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates.

Top of Funnel 122

Top of Funnel Funnel Strategy Analytics 122

Sales and Marketing Management

FEBRUARY 7, 2025

Denis Olcay, vice president of marketing at Allego, explains why its a critical component of a go-to-market strategy, and why its much more than whats in your tech stack. The post A Closer Look at Sales Enablement appeared first on Sales & Marketing Management.

Sales Enablement 266

Sales Enablement Maximizer Exact LinkedIn 266

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales and Marketing Management

JANUARY 13, 2025

Success isnt just about adopting the latest tools or strategies. The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. It requires understanding your customers, staying flexible and being willing to adapt.

Trends 286

Trends B2B Tools Strategy 286

Smooth Sale

OCTOBER 24, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Will You Incorporate New Ideas into Traditional Strategy for Success? Moreover, we must give due thought to those who complement our thinking with varying strategies. Conclusion: Will You Incorporate New Ideas into Traditional Strategy for Success?

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Hubspot Sales

NOVEMBER 12, 2024

There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Shannon Smith O’Connell , Operations Director at Reclaim247 , says, "Offering a mini-audit of a prospect's current strategies can be a powerful way to re-engage them. Offer a mini-audit.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 19, 2025

In any fast-moving industry or rapidly evolving market, its natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance. Data-Driven Insights: Combine first-party and third-party data for comprehensive market analysis. Strategic planning can be a fickle exercise.

Revenue 130

Revenue Strategy Maximizer Ideal Customer Profile 130

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

Top of Funnel 66

Top of Funnel Funnel Video Strategy 66

Smooth Sale

OCTOBER 21, 2024

P hoto by DigitalArtist Attract the Right Job or Clientele: Add Gamification to Your Strategy for Business Growth You’ve probably heard of “recreational shopping,” which refers to customers enjoying themselves by looking for and purchasing items. Our guest blog offers ideas to add gamification to your strategy for business growth.

Strategy 113

Strategy Retail Lead Scoring Lead Rank 113

Sales and Marketing Management

OCTOBER 2, 2024

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

Small Business 295

Small Business Small Business Marketing Tools 295

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Marketing 149

Marketing Campaigns Promotion Consumer 149

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Because their strategies are built on a flawed foundation: bad data.

B2B 130

B2B Intent Signal Scale Marketing 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

SBI Growth

NOVEMBER 7, 2024

Optimizing your GTM strategy for efficiency is essential for success, as is recognizing the impact of productivity. Productivity is boosted when teams better anticipate buyer behaviors, streamline processes, and respond effectively to market changes. Driving GTM efficiency was the focus of this year’s annual planning webinar series.

Webinar Metrics 156

Webinar Metrics Marketing Strategy Buyer 156

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Sales Gravy

OCTOBER 17, 2024

Discover the secrets to successful outbound strategies, learn how to elevate your executive briefings, and gain valuable insights on navigating a potential recession. OutBound offers key strategies on how to guide teams through tough economic periods. Join Jeb Blount Jr. Success doesn’t happen overnight. Join Jeb Blount Jr.

Outbound 96

Outbound Strategy Face-to-face Conference 96

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward.

Strategy 103

Strategy Margin How To Lead Rank 103

Sales and Marketing Management

NOVEMBER 13, 2023

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media Maximizer ROI Media 345