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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular.

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5 Marketing Attribution Trends for B2B Marketers

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It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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AI Sales Assistants: The Next Great Sales Software Tools

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With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

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Unlocking Business Potential: Powerful Lead Mining Software Tools

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Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Audience Segmentation Trends Shaping Digital Marketing

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If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Here are three trends to help you segment both efficiently and safely—this year and beyond. For marketers, that’s essentially six days too late.”

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Adapting an Internet Marketing Agency to Constantly Changing Industry Trends

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How to Apply Marketing Innovation for Adapting to Fast-Evolving Digital Marketing Trends The fast-paced world of digital marketing trends is fueling rapid evolution for internet marketing agencies. The dynamic nature of these trends makes digital marketing both fascinating and challenging.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.