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How Tesla Is Threatening An American Sales Tradition

SBI Growth

Their sleek sports car flipped the stodgy perception of the electric vehicle. To engage in markets and geographies previously out of reach. Download our “Choose Your Channel” Guide to learn how you should Go To Market. They can brand and market themselves more effectively. This is bad for consumers of automobiles.

Salary 316
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Jeff Pedowitz on The State of Marketing Automation

Pointclear

I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. If so, why has that occurred and what should marketers do about it? Marketing should embrace it. This is not a problem, but an opportunity.

Marketing 173
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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
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Shared Mediocrity – Sales eXchange 178 – A Question To Sales Leaders

The Pipeline

Sports have trade deadlines, sales organizations have trade season, usually at the start of the year, just after bonuses are paid. You see this in almost every industry, employees, specifically sales people, move from one market player to another. Unlike sports, there is no free agency where top players can go to the highest bidder.

Hiring 254
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The Straight-Forward Guide to Target Markets

Hubspot Sales

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 139
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When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. It doesn’t matter whether you sell coffee, the latest App, manufacturing outcome, medical device or software system. Customer retention is a collaborative, cross-functional sport. What could go wrong, post-sale? Ad hoc or proven?

Sports 74
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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On Software. Use Act-On for all your online marketing campaigns. There is too much for anyone person to keep track of.

Vendor 139