SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.

Training 300

Training Sales Management Hiring Social Selling 300

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals. alone ( source ).

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? Download 8 Strategic Imperatives of Buyer-Centric Selling. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

SBI Growth

MAY 4, 2013

Every year, Sales Reps are forced into mandatory training. The question Reps want answered: how does this training help me make more money? Assess the value of your training and do one of these three things: If the training is bad, then tell your manager exactly why. 4 Attributes of a Quality Training Program.

Training 303

Training Buyer Persona Decision Maker Influencer 303

SBI Growth

AUGUST 10, 2013

She fought her way through the past 6 years with Solution and Spin selling. Training dollars are being misallocated. Her sales manager knew her potential and sent her to a weeklong sales training. The Need-Payoff that she had been trained on was thrown out the window. A 4 day training at corporate. The Old Model.

Training 293

Training Top of Funnel Hiring Hotels 293

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

Score More Sales

OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. After all, buyers are online and are reaching out for social proof about the services and products they seek for their businesses.

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

Score More Sales

MARCH 5, 2013

We’re also big fans of Salesforce for CRM and Pardot , our marketing automation app. B2BCamp is an unconference for marketing and sales folks looking to use new tech and processes to get ahead. It provides job change alerts and news alerts on the companies and people in my CRM. LR: Do you have any B2B Camps coming up?

Social Selling 243

Social Selling Tools LinkedIn B2B 243

Increase Sales

JULY 26, 2017

Social selling appears to have taken the spray and pray sales approach to tsunami proportions. These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick. The Power of Social Selling.

Social Selling 145

Social Selling Direct Mail Retention Facebook 145

SBI Growth

DECEMBER 20, 2013

Are your systems and training mobile enabled? The Tablet: Do you provide content that addresses your buyer’s market problems? Social Selling: Is your profile top tier? Content Marketing: Are you leading the charge or is this too much work? Or are you selling the way you want to sell?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

SBI Growth

JUNE 8, 2013

If you formalize them into your sales process, training and measurement, revenue will grow. The two elements to formalize into your sales process, training and measurement are: Referral Sales. Social Selling. Today, social selling in the B2B space is the buzz. Build “Social” and “Referral” Expert Panels.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. Do you have time to hop on a quick call?”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling?

Social Selling 130

Social Selling Ideal Customer Profile Social Media Twitter 130

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. Maybe some training might help? By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

Sales 2.0

OCTOBER 9, 2020

If you’ve bought into any of this “social selling” stuff then you are probably thinking “that sounds like a lot of work, posting content, curating content, maybe even creating some content. No, not those blokes in marketing that never have time to help you, your own team.). Train Your team. Your team does need training.

Account 385

Account Scale Social Media Small Business 385

SBI Growth

MARCH 19, 2013

The sales team deserved a training program as aggressive as this year’s budget. Onboarding is a topic the markets have been screaming to get for quite some time. ” In a recent post , I urged Sales Ops leaders to take responsibility for training and development. The market is shifting. This sales leader agrees.

Revenue 288

Revenue Hiring Face-to-face Social Media 288

SBI Growth

JANUARY 14, 2013

Product Marketing didn’t train his team for the launch. Field marketing was short staffed so he didn’t get any leads. Evolve Your Social Selling —being on LinkedIn is not enough. The problem is they don’t know how to execute social selling at a high level. Reinvention —Andy is in the market.

Lead Rank 324

Lead Rank Lead Scoring Social Selling Sales Methodology 324

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI Growth

JANUARY 1, 2013

Social Selling - we in sales tend to think in linear terms. But technology often surprises us with exponential gains, from the Rolodex to ACT to SFDC to the Social Graph. The sales productivity gains associated with Social Selling will dwarf the gains we achieved from previous technological advancements.

B2B 308

B2B Hiring Quota Social Selling 308

DiscoverOrg Sales

JUNE 8, 2017

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Marketing-generated awareness. Marketing-generated demand.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Sales 2.0

NOVEMBER 12, 2012

and Social Selling. Jorge: It’s interesting because I never considered it Social Selling when I started to use social media tools to sell. We are going to continue to use Linkedin and Twitter for outreach and experiment with some inbound marketing tactics. I asked Jorge about how he uses Sales 2.0

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

SBI Growth

APRIL 14, 2013

Social selling, big data, mobile, contextual content marketing , personas, gamification, buyer focused selling, software, software, software. You react to the market vs. outpace it. We wanted to know what they were doing to avoid becoming obsolete in todays fast paced market. 2 Social Selling Initiatives.

Account Based Marketing 314

Account Based Marketing Software Software Report 314

SBI Growth

JANUARY 27, 2013

Can’t vary the comp plan based on market cost of living – it’s outside the comp rules. More Sales complaints we’ve witnessed: Can’t engage a world-class external training program. They get busy with the tactics of recruiting, onboarding, training, evaluation, etc. Is Social Selling a necessary skill?

Hiring 308

Hiring Compensation Commence Sales Talent 308

Sales 2.0

JULY 17, 2019

I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Since then I’ve sold millions of dollars of technology and services, run my own sales outsourcing and training company, grown a digital agency and pioneered a new approach to selling now known as “social selling”.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

SBI Growth

JULY 3, 2013

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. Tenured B2B Marketing CMO''s look forward to the mid-year QBR like one desires a root canal. This is because marketing is ‘pulled’ into QBRs.

Guidelines 300

Guidelines Referrals Construction Survey 300

Steven Rosen

APRIL 6, 2020

We are ensuring our sales team learn and are well-trained so they can emerge very successful. Training – We come together and build on what will happen over the next couple of weeks/months. Daily training with the team has increased their productivity as we focused on them and have put their needs first while they are at home.

Face-to-face 359

Face-to-face Motivation Groups Training 359

Hubspot Sales

MARCH 28, 2022

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. Which makes it a great place for social selling. Expert's Best Social Selling Conversation Starter Tips. Leverage video posts.

Social Selling 116

Social Selling Conversion Cold Calling Lead Rank 116

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Your reps utilizing social and mobile tools consistently was not in your ’13 plan. You sell to a more informed buyer. Why This Matters- The optimal routes to market have changed. Sales training.

Compensation 325

Compensation Social Media Incentive Incentives 325

Score More Sales

MARCH 18, 2014

It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. Training: Have you given your team the right training? Some people just need the right information and training to become more productive. If budgets are tight, have your superstars conduct mini trainings. Social Selling is part of the Process.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

SBI Growth

SEPTEMBER 19, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Launch – train the team. An example of this would be adding real time quizzes to sales training. Use For – sales training events, field adoption checkpoints. Taking stock of this year’s initiatives begs the question: What was the impact?

Lead Rank 321

Lead Rank Lead Scoring Hiring Airlines 321

Score More Sales

FEBRUARY 22, 2012

Ardath Albee of Marketing Interactions has written a four-part series called, Capitalize on the Content Marketing Continuum where she talks about the BEF and the very fluid content marketing continuum. Work to gain clarity on creating a formal process once marketing has sent potential leads to sales. Consulting.

Top of Funnel 284

Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

SBI Growth

OCTOBER 12, 2013

There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year. 58% have increased their content marketing budget. Get the sales team trained on how to sell socially.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

SBI Growth

JULY 10, 2014

He was warning his Sales and Marketing leaders of the dangers of implementing change. This post is for Sales and Marketing leaders and their HR business partners who are implementing change. Social Selling: Leverage the power of social media to reach new logo customers. The virtual training received high marks.

Sage 267

Sage Lead Rank Forecasting Inside Sales 267