SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Problem Examination.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

SBI Growth

MAY 22, 2013

How do you get another job in this competitive market? Then connect to them through social selling , inbound marketing techniques. They are on the market looking for an HR solution: a top sales rep. Self-Promotion as Inbound Marketing. This is an Inbound Marketing strategy that works. Next Steps.

Social Selling 324

Social Selling Hiring Inbound Outbound 324

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems. Digital isnt a sales strategy.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

SBI Growth

JULY 21, 2013

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Download 8 Strategic Imperatives of Buyer-Centric Selling. Marketing Leaders Guide the Way. Marketing Leaders Guide the Way.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Sales 2.0

MAY 14, 2014

This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. In our case, we’ve found that the best use of social tools is selective, carefully chosen to improve how attorneys and the firm collectively nurture relationships and cultivate clients. Tools Social Media'

Social Selling 297

Social Selling Pharmaceuticals Social Media Licensing 297

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. For marketers at a hip agency, Instagram may be the go-to network.

Social Selling 192

Social Selling Social Media Media Twitter 192

SBI Growth

DECEMBER 20, 2013

Download the tool to learn how to implement each and enable your sales team. The Tablet: Do you provide content that addresses your buyer’s market problems? CRM: Did you spend a lot of money on what amounts to a forecasting tool? Social Selling: Is your profile top tier? Or are you selling the way you want to sell?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Act!

NOVEMBER 12, 2024

But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. What is social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

SalesFuel

DECEMBER 4, 2024

To stay competitive, sellers must revisit social selling tips to ensure they are engaging in best practices. And sellers may get lax in how they approach this type of selling. It’s important to remember that social selling is so much more than posting and sharing. “It But over time, these tasks may get neglected.

Social Selling 52

Social Selling Social Media Hiring Trends 52

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

SBI Growth

AUGUST 6, 2013

Are you relying largely on Marketing to fill the funnel? Sure, today’s marketing machine produces new opportunities. However, the tremendous hype on what marketing can do for sales is falling short. Best in class marketing organizations contribute only 30% to the funnel. One core area of focus is social selling.

LinkedIn 306

LinkedIn How To Social Selling Social Media 306

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. By continuously exploring new tools and strategies, they aim to provide their clients with the most effective advertising solutions.

Video 95

Video Advertising Advertising Marketing 95

Sales 2.0

NOVEMBER 12, 2012

and Social Selling. Jorge: It’s interesting because I never considered it Social Selling when I started to use social media tools to sell. There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. tools and techniques in this role? How did this come about?

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Understanding the Sales Force

JULY 10, 2014

The biggest changes since our original set of 21 Core Competencies in 1994 are the inclusion of categories that compliment our dashboards as well as the inclusion of Sales Posturing and Social Selling. They are marketing themselves. My next statement will cause even more outrage.

Top of Funnel 309

Top of Funnel Social Selling Funnel Sales Cycle 309

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer.

Trends 297

Trends B2B Social Media Skype 297

The Pipeline

JANUARY 13, 2014

cloak, before dawning top layer of social selling, are now shedding their load, and freely speaking about the virtues of cold calling. The tone was more logical, again, putting cold calling alongside social selling and other techniques and tools that make up a successful tool kit.

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

SBI Growth

SEPTEMBER 11, 2013

Each post discussed the importance of these social selling steps. Download the Tool (free event registration required) so that you''ll be able to leverage your database along with my upcoming blog and tool. You can get this download by signing up for SBI’s Sales & Marketing research review here.

Referrals 331

Referrals Social Selling LinkedIn Cold Calling 331

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” Top 10 Social Selling Tools 1. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

The Pipeline

OCTOBER 16, 2014

I don’t have an issue with things that are really new, but when it comes to selling, “NEW” is more often than not, the “same old”, with at best new wrapping. In some hands NEW becomes the lubricant used by sales pundits and marketers to ram more of the “same old” down unsuspecting throats. Sales Process Social Selling Tibor Shanto'

Social Selling 303

Social Selling Quota Consumer Up-Sell 303

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. Do you have time to hop on a quick call?”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Hubspot Sales

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. What is social selling? Social selling is not social media marketing.

Social Selling 119

Social Selling Video Strategy Social Media 119

SBI Growth

FEBRUARY 3, 2013

This post describes the Social Seller's strategy to grow their prospect list through LinkedIn. I provide the Account Networking Tool to build a referral database around your customer. How Social Sellers Succeed with LinkedIn. They’re missing the real value of the platform: it’s a sales tool. Social Debt economics.

LinkedIn 335

LinkedIn Pipeline Decision Maker Referrals 335

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

The Pipeline

MAY 1, 2014

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. Alternatively, use the best of breed tools, but be left on your own to integrate them on a work-flow level.

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

Sales 2.0

MAY 2, 2014

tool that I think you should check out. The tool is Owler. tools of all time: Jigsaw (now Data.com as Jigsaw was sold to Salesforce.com in 2010 for a tidy $142 million in cash —I love saying that.). But it was when I finally got organized enough to login in to the tool and use it that I really “got it”.

Jigsaw 377

Jigsaw InsideView Tools Call-back 377

Hubspot Sales

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. How to Sell on LinkedIn. For instance, you might use "BDR, helping SMBs adopt inbound marketing," or "Salesperson, helping fitness studios go digital.".

Social Selling 141

Social Selling LinkedIn Ideal Customer Profile Lead Rank 141

Sales 2.0

OCTOBER 22, 2014

I’m a big fan boy of David Meerman Scott dating back to his (in my opinion) classic book The New Rules of Marketing and PR. David pretty much defined content marketing about the same time Hubspot were thinking that way and now Hubspot is a newly-minted public company. I read that book in 2008 and it rocked my world. Sound familiar?

Lead Rank 300

Lead Rank Cold Calling Lead Scoring eBook 300