SBI Growth

OCTOBER 26, 2013

The correct implementation of Social Selling gets your team appointments inside target prospects. Your team sells more. The incorrect implementation of Social Selling drives no new revenue. Register here for the SBI 7th annual Research Tour to get top-notch insight on Social Selling.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324

Sales 2.0

MARCH 8, 2014

But before I hit the delete button something struck me: Company XXX is putting a lot of marketing effort behind positioning themselves as a social selling company. A company that helps other companies implement social selling. and social selling for quite some time and I wanted to get your thoughts on our software.”

Social Selling 281

Social Selling Ideal Customer Profile Software Software 281

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Problem Examination.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

SBI Growth

MAY 22, 2013

How do you get another job in this competitive market? Then connect to them through social selling , inbound marketing techniques. They are on the market looking for an HR solution: a top sales rep. Self-Promotion as Inbound Marketing. This is an Inbound Marketing strategy that works. Next Steps.

Social Selling 324

Social Selling Hiring Inbound Outbound 324

SBI Growth

JULY 21, 2013

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Download 8 Strategic Imperatives of Buyer-Centric Selling. Marketing Leaders Guide the Way. Marketing Leaders Guide the Way.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Sales 2.0

MAY 14, 2014

This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. In our case, we’ve found that the best use of social tools is selective, carefully chosen to improve how attorneys and the firm collectively nurture relationships and cultivate clients. Tools Social Media'

Social Selling 297

Social Selling Pharmaceuticals Social Media Licensing 297

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. For marketers at a hip agency, Instagram may be the go-to network.

Social Selling 192

Social Selling Social Media Media Twitter 192

SBI Growth

DECEMBER 20, 2013

Download the tool to learn how to implement each and enable your sales team. The Tablet: Do you provide content that addresses your buyer’s market problems? CRM: Did you spend a lot of money on what amounts to a forecasting tool? Social Selling: Is your profile top tier? Or are you selling the way you want to sell?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

SBI Growth

AUGUST 6, 2013

Are you relying largely on Marketing to fill the funnel? Sure, today’s marketing machine produces new opportunities. However, the tremendous hype on what marketing can do for sales is falling short. Best in class marketing organizations contribute only 30% to the funnel. One core area of focus is social selling.

LinkedIn 306

LinkedIn How To Social Selling Social Media 306

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

Sales 2.0

NOVEMBER 12, 2012

and Social Selling. Jorge: It’s interesting because I never considered it Social Selling when I started to use social media tools to sell. There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. tools and techniques in this role? How did this come about?

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Understanding the Sales Force

JULY 10, 2014

The biggest changes since our original set of 21 Core Competencies in 1994 are the inclusion of categories that compliment our dashboards as well as the inclusion of Sales Posturing and Social Selling. They are marketing themselves. My next statement will cause even more outrage.

Top of Funnel 310

Top of Funnel Social Selling Funnel Sales Cycle 310

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer.

Trends 297

Trends B2B Social Media Telemarketing 297

The Pipeline

JANUARY 13, 2014

cloak, before dawning top layer of social selling, are now shedding their load, and freely speaking about the virtues of cold calling. The tone was more logical, again, putting cold calling alongside social selling and other techniques and tools that make up a successful tool kit.

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

SBI Growth

SEPTEMBER 11, 2013

Each post discussed the importance of these social selling steps. Download the Tool (free event registration required) so that you''ll be able to leverage your database along with my upcoming blog and tool. You can get this download by signing up for SBI’s Sales & Marketing research review here.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” Top 10 Social Selling Tools 1. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

The Pipeline

OCTOBER 16, 2014

I don’t have an issue with things that are really new, but when it comes to selling, “NEW” is more often than not, the “same old”, with at best new wrapping. In some hands NEW becomes the lubricant used by sales pundits and marketers to ram more of the “same old” down unsuspecting throats. Sales Process Social Selling Tibor Shanto'

Social Selling 303

Social Selling Quota Consumer Up-Sell 303

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. Do you have time to hop on a quick call?”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

SBI Growth

JUNE 8, 2013

Social Selling. Customer referrals have been the most powerful sales tool since the dawn of commerce. Today, social selling in the B2B space is the buzz. Referrals in B2B often have closing rates 2 times greater than marketing-generated leads. For successful Social Selling approaches, click here.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Hubspot Sales

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. What is social selling? Social selling is not social media marketing.

Social Selling 119

Social Selling Video Strategy Social Media 119

SBI Growth

FEBRUARY 3, 2013

This post describes the Social Seller's strategy to grow their prospect list through LinkedIn. I provide the Account Networking Tool to build a referral database around your customer. How Social Sellers Succeed with LinkedIn. They’re missing the real value of the platform: it’s a sales tool. Social Debt economics.

LinkedIn 335

LinkedIn Pipeline Decision Maker Referrals 335

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

The Pipeline

MAY 1, 2014

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. Alternatively, use the best of breed tools, but be left on your own to integrate them on a work-flow level.

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

Sales 2.0

MAY 2, 2014

tool that I think you should check out. The tool is Owler. tools of all time: Jigsaw (now Data.com as Jigsaw was sold to Salesforce.com in 2010 for a tidy $142 million in cash —I love saying that.). But it was when I finally got organized enough to login in to the tool and use it that I really “got it”.

Jigsaw 377

Jigsaw InsideView Tools Call-back 377

Hubspot Sales

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. How to Sell on LinkedIn. For instance, you might use "BDR, helping SMBs adopt inbound marketing," or "Salesperson, helping fitness studios go digital.".

Social Selling 141

Social Selling LinkedIn Ideal Customer Profile Lead Rank 141

SBI Growth

AUGUST 28, 2013

Train on Social Selling. This One-on-One Coaching Tool was customized by sales managers facilitating the training. You will receive the tool by signing up for this year''s Annual Research tour here. Each SM completed readings, quizzes and brought examples from their market. Train on Social Selling.

Training 300

Training Sales Management Hiring Social Selling 300

Sales 2.0

OCTOBER 22, 2014

I’m a big fan boy of David Meerman Scott dating back to his (in my opinion) classic book The New Rules of Marketing and PR. David pretty much defined content marketing about the same time Hubspot were thinking that way and now Hubspot is a newly-minted public company. I read that book in 2008 and it rocked my world. Sound familiar?

Lead Rank 300

Lead Rank Cold Calling Lead Scoring eBook 300

SBI Growth

OCTOBER 10, 2013

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You’re trying to help but you’re killing the sales teams’ selling time in the process. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

The Pipeline

NOVEMBER 13, 2014

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. Dreaded being the operative word.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

SBI Growth

JANUARY 16, 2013

The market is changing. The Social Seller is replacing the traditional prospector. Successful Reps now spend their four hours taping into social networks to win business. Because Buyers spend more time online, gathered around their social networks. Why Buyers want Social Sellers. The market moves quickly.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331