Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. As you know I put a fair bit of effort and passion into this blog to help sales people (and their companies) sell better. Probably makes more sense for you personally to connect me to your marketing colleagues so we can talk about how my blog can help you guys.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

The Pipeline

NOVEMBER 6, 2018

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. They were told to do an hour of social, so they are doing it, even if they are clearly deaf or not doing it right. The post Social Selling Suicide! By Tibor Shanto.

Social Selling 230

Social Selling Cold Calling LinkedIn Networking 230

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Rfactr (Social Port).

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? Download 8 Strategic Imperatives of Buyer-Centric Selling. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. For marketers at a hip agency, Instagram may be the go-to network.

Social Selling 192

Social Selling Social Media Media Twitter 192

Sales 2.0

JULY 28, 2018

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

Social Selling 186

Social Selling Cold Calling Networking Comparison 186

SBI Growth

DECEMBER 20, 2013

The Tablet: Do you provide content that addresses your buyer’s market problems? Social Selling: Is your profile top tier? Content Marketing: Are you leading the charge or is this too much work? Customer Aligned Sales Process: Do you sell the way the customer wants to buy?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

SBI Growth

AUGUST 7, 2014

The wrong marketing strategy is the biggest threat to a Chief Marketing Officer''s success. A massive gap in market strategy for most companies is quality content. This is particularly true for social media content in a B2B marketing team. Social Selling Content Marketing CMO Resources CMO Social Media'

Social Media 323

Social Media Media Social Selling Resources 323

SBI Growth

JUNE 28, 2014

If not, you are falling off pace in this new social world we live in. Social Selling Demand Generation CMO Marketing Resources Social Media Social Prospecting' Are you in demand? Do people seek you out? Do they feel it is important to be in your network?

Demand Generation 327

Demand Generation Demand Generation Targets Social Media LinkedIn 327

SBI Growth

JUNE 6, 2014

The main theme was asking if you were “Network Literate” As a Marketing Leader, you may think you are a master of the domain. Social Selling CMO Marketing Resources Social network Social Media' I recently read a great article from Reid Hoffman, the founder of LinkedIn. But are you really?

Networking 324

Networking Opportunity Social Media Social Selling 324

Hubspot Sales

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. What is social selling? Social selling is not social media marketing.

Social Selling 119

Social Selling Video Strategy Social Media 119

SBI Growth

MARCH 15, 2014

Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' Targets don’t answer their office phones or open e-mails. You know today’s buyer is time starved and media saturated.

LinkedIn 321

LinkedIn Account Advertising Advertising 321

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. Do you have time to hop on a quick call?”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Understanding the Sales Force

DECEMBER 3, 2014

When we look at the sales stories of the recent past, the topics that sales experts continue writing about are Social Selling, Inbound Marketing, LinkedIn, Twitter, CRM and Lead Nurturing. I believe that it''s the importance of and ability to sell value. Why, you ask?

Lead Rank 299

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 299

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. With that in mind, here are four tips for advanced social selling.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. By Tim Hughes. It’s a pity the open rate keeps going down.”.

Account 288

Account Social Media Social Selling Twitter 288

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Understanding the Sales Force

JULY 10, 2014

The biggest changes since our original set of 21 Core Competencies in 1994 are the inclusion of categories that compliment our dashboards as well as the inclusion of Sales Posturing and Social Selling. They are marketing themselves. My next statement will cause even more outrage.

Top of Funnel 310

Top of Funnel Social Selling Funnel Sales Cycle 310

The Center for Sales Strategy

APRIL 18, 2022

While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?

Social Selling 116

Social Selling Sales Process Cold Calling Social Media 116

The Pipeline

MAY 25, 2020

Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. Connections Matter More Now Than Ever, It’s not about just increased social selling activities but IMPROVED social selling.

Social Selling 391

Social Selling LinkedIn Energy Enterprise 391

Hubspot Sales

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index?

Social Selling 111

Social Selling Lead Rank Lead Scoring LinkedIn 111

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

The Pipeline

JANUARY 13, 2014

cloak, before dawning top layer of social selling, are now shedding their load, and freely speaking about the virtues of cold calling. The tone was more logical, again, putting cold calling alongside social selling and other techniques and tools that make up a successful tool kit. Sales Process Tibor Shanto'

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

SocialSellinator

SEPTEMBER 20, 2023

Learn about the power of social selling and how the social selling company can boost your sales. Discover real-life examples, get started with social selling, and choose SocialSellinator for your digital marketing needs.

Social Selling 115

Social Selling Company Examples Sales 115

The Pipeline

OCTOBER 16, 2014

I don’t have an issue with things that are really new, but when it comes to selling, “NEW” is more often than not, the “same old”, with at best new wrapping. In some hands NEW becomes the lubricant used by sales pundits and marketers to ram more of the “same old” down unsuspecting throats. Sales Process Social Selling Tibor Shanto'

Social Selling 303

Social Selling Quota Consumer Up-Sell 303

Sales and Marketing Management

JANUARY 21, 2019

The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI Growth

SEPTEMBER 11, 2013

Each post discussed the importance of these social selling steps. You can get this download by signing up for SBI’s Sales & Marketing research review here. One core area of focus in the research review is on social selling. Be clear, this is not a selling tactic. Be clear, this is not a selling tactic.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

The Pipeline

AUGUST 28, 2014

I think in general, unless you have a very specific business type, that it’s best to aim for the biggest social networks that people frequent. Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest.

Social Media 317

Social Media Media Twitter Google 317

Sales 2.0

SEPTEMBER 14, 2014

In fact when you boil it down they make their first sales through social selling. By using social selling (a great idea to get things off zero) the founders and investors gave themselves an extra sales advantage. For tips on ramping up your sales knowledge as fast as you can grab Jill Konrath’s new book, Agile Selling.

Scale 373

Scale Hiring Collateral Social Selling 373

SBI Growth

MARCH 3, 2014

Their average buyer has little knowledge of his company''s full capabilities in each market. Social Selling Sales Leader VP of Sales Resources Social Prospecting' He works for a major American manufacturer of office furniture, equipment and home furnishings. His team was struggling to gain brand awareness in this space.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

Hubspot Sales

MARCH 28, 2022

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. Which makes it a great place for social selling. Expert's Best Social Selling Conversation Starter Tips. Leverage video posts.

Social Selling 116

Social Selling Conversion Cold Calling Lead Rank 116

Sales 2.0

OCTOBER 22, 2014

I’m a big fan boy of David Meerman Scott dating back to his (in my opinion) classic book The New Rules of Marketing and PR. David pretty much defined content marketing about the same time Hubspot were thinking that way and now Hubspot is a newly-minted public company. I read that book in 2008 and it rocked my world. Sound familiar?

Lead Rank 300

Lead Rank Cold Calling Lead Scoring eBook 300