The Pipeline

NOVEMBER 6, 2018

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. They were told to do an hour of social, so they are doing it, even if they are clearly deaf or not doing it right. The post Social Selling Suicide! By Tibor Shanto.

Social Selling 230

Social Selling Cold Calling LinkedIn Call-back 230

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Rfactr (Social Port).

Social Selling 227

Social Selling Tools Lead Scoring Lead Rank 227

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. For marketers at a hip agency, Instagram may be the go-to network.

Social Selling 192

Social Selling Social Media Media Twitter 192

Sales 2.0

JULY 28, 2018

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

Social Selling 186

Social Selling Cold Calling Networking Comparison 186

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. No automation, AI, or social selling tactics will replace the power of a relationship-based selling. When everyone from your marketing department, to your IT department, to your janitorial staff is mining their networks for sales referrals, growth isnt just possible; its inevitable.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Scoring Lead Rank 100

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Act!

NOVEMBER 12, 2024

But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. What is social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

SalesFuel

DECEMBER 4, 2024

To stay competitive, sellers must revisit social selling tips to ensure they are engaging in best practices. And sellers may get lax in how they approach this type of selling. It’s important to remember that social selling is so much more than posting and sharing. “It But over time, these tasks may get neglected.

Social Selling 52

Social Selling Social Media Hiring Trends 52

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

SBI Growth

AUGUST 7, 2014

The wrong marketing strategy is the biggest threat to a Chief Marketing Officer''s success. A massive gap in market strategy for most companies is quality content. This is particularly true for social media content in a B2B marketing team. Social Selling Content Marketing CMO Resources CMO Social Media'

Social Media 323

Social Media Media Social Selling Resources 323

SBI Growth

JUNE 28, 2014

If not, you are falling off pace in this new social world we live in. Social Selling Demand Generation CMO Marketing Resources Social Media Social Prospecting' Are you in demand? Do people seek you out? Do they feel it is important to be in your network?

Demand Generation Targets 327

Demand Generation Targets Demand Generation Social Media LinkedIn 327

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Scoring Lead Rank Marketing 98

SBI Growth

JUNE 6, 2014

The main theme was asking if you were “Network Literate” As a Marketing Leader, you may think you are a master of the domain. Social Selling CMO Marketing Resources Social network Social Media' I recently read a great article from Reid Hoffman, the founder of LinkedIn. But are you really?

Networking 324

Networking Opportunity Social Media Social Selling 324

Hubspot Sales

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. What is social selling? Social selling is not social media marketing.

Social Selling 119

Social Selling Video Strategy Social Media 119

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Wrap-Up In summary, this episode offers valuable insights into the transformative potential of geofencing in marketing.

Video 95

Video Advertising Advertising Marketing 95

SBI Growth

MARCH 15, 2014

Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' Targets don’t answer their office phones or open e-mails. You know today’s buyer is time starved and media saturated.

LinkedIn 321

LinkedIn Account Advertising Advertising 321

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. Do you have time to hop on a quick call?”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Understanding the Sales Force

DECEMBER 3, 2014

When we look at the sales stories of the recent past, the topics that sales experts continue writing about are Social Selling, Inbound Marketing, LinkedIn, Twitter, CRM and Lead Nurturing. I believe that it''s the importance of and ability to sell value. Why, you ask?

Lead Scoring 299

Lead Scoring Lead Rank Top of Funnel Lead Nurturing 299

The Center for Sales Strategy

APRIL 18, 2022

While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?

Social Selling 124

Social Selling Sales Process Cold Calling Social Media 124

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. With that in mind, here are four tips for advanced social selling.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. By Tim Hughes. It’s a pity the open rate keeps going down.”.

Account 288

Account Social Media Social Selling Twitter 288

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Understanding the Sales Force

JULY 10, 2014

The biggest changes since our original set of 21 Core Competencies in 1994 are the inclusion of categories that compliment our dashboards as well as the inclusion of Sales Posturing and Social Selling. They are marketing themselves. My next statement will cause even more outrage.

Top of Funnel 309

Top of Funnel Social Selling Funnel Sales Cycle 309

The Pipeline

MAY 25, 2020

Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. Connections Matter More Now Than Ever, It’s not about just increased social selling activities but IMPROVED social selling.

Social Selling 391

Social Selling LinkedIn Energy Enterprise 391

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

Top of Funnel 66

Top of Funnel Funnel Video Strategy 66

Hubspot Sales

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index?

Social Selling 111

Social Selling Lead Scoring Lead Rank LinkedIn 111

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Scoring 201

Lead Scoring Lead Rank Sales Qualified Lead Buyer Persona 201

SocialSellinator

SEPTEMBER 20, 2023

Learn about the power of social selling and how the social selling company can boost your sales. Discover real-life examples, get started with social selling, and choose SocialSellinator for your digital marketing needs.

Social Selling 115

Social Selling Company Examples Sales 115

The Pipeline

OCTOBER 16, 2014

I don’t have an issue with things that are really new, but when it comes to selling, “NEW” is more often than not, the “same old”, with at best new wrapping. In some hands NEW becomes the lubricant used by sales pundits and marketers to ram more of the “same old” down unsuspecting throats. Sales Process Social Selling Tibor Shanto'

Social Selling 303

Social Selling Quota Consumer Up-Sell 303

Sales and Marketing Management

JANUARY 21, 2019

The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

The Pipeline

AUGUST 28, 2014

I think in general, unless you have a very specific business type, that it’s best to aim for the biggest social networks that people frequent. Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest.

Social Media 317

Social Media Media Twitter Google 317