Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though?

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

DECEMBER 6, 2024

Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems.

Enterprise 290

Enterprise Enterprise Company CRM 290

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Spends time on social media?

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Merely having a website or a social media page is not enough to make an impression to even become visible to your core audience. . This is where a tool like marketing automation comes into the picture!

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

No More Cold Calling

JUNE 7, 2018

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

The Pipeline

DECEMBER 11, 2014

CRM software can be tough to choose, but it is imperative to your team’s success. Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. Use the management side of Clari to direct your sales team in real time.

Tools 319

Tools SalesForce Sales Management Lead Rank 319

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

NOVEMBER 17, 2020

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. As one media scholar once said: “We shape our tools and, thereafter, our tools shape us.” — John Culkin (1967). Source: ZoomInfo.

Scale 246

Scale Google Analytics Hiring Analytics 246

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SocialSellinator

JULY 14, 2023

By utilizing social media services and marketing, small business owners can leverage their online presence , expand their reach, and engage with their target customers like never before. Keep reading to learn how social media services can power up your enterprise!

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 122

Small Business Small Business Software Software 122

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. When people refer to CRM, they’re usually referencing the software. What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. social, business or personal?—? Reps need to take inventory of their social media connections.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers. Enter, data.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Sales and Marketing Management

JANUARY 18, 2018

A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term. This can be done with focus groups and small focused social media groups. A visual identity also doesn't mean you have to stick with a single visual.

How To 253

How To Hiring Social Media Pivotal 253

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Sales by lead source.

Software 111

Software Software Top of Funnel Lead Rank 111

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JANUARY 23, 2021

Whether a sales rep is doing a cold call or following up on a marketing lead, building a relationship with a prospect is critical. Let’s say the rep pitches a new prospect — a marketing director. The director says they’re not in the market for the rep’s solution. Get Social with Your Prospects.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

No More Cold Calling

MAY 25, 2023

One marketing platform or sales enablement app? Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. But buyers don’t actually buy software. That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Nutshell

MAY 5, 2023

You can do this by using your CRM to monitor different customer touchpoints, including: Email Phone calls Online chat Website visits Social media By monitoring how your customers interact with you, you can identify areas to improve engagement. You can use that info to reoptimize your marketing and your CRM workflow.

CRM 115

CRM Software Software Customer 115