Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

Allego

JULY 17, 2023

It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Effective buyer enablement involves understanding the buyer’s journey and aligning sales and marketing efforts to support buyers at each stage. Enablement is now revenue enablement.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

SME 66

SME Software Software Consumer 66

Mindtickle

MARCH 1, 2024

And just because a sales rep is skilled at closing SMB or mid-market deals, it doesn’t mean they have what it takes for enterprise sales. The right technology is key to enterprise sales, so we’ll also look closely at some of the best software that winning organizations use to power their success.

Enterprise 52

Enterprise Enterprise Software Software 52

Babette Ten Haken

SEPTEMBER 13, 2018

or #Industry40) business environment includes processes, software interfaces, equipment and machinery and people. In my work with clients who are wrestling with digital transformation for business growth, the machinery and software collaborate far better than their human co-workers. Seamlessly. Interoperably.

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Babette Ten Haken

SEPTEMBER 24, 2018

When you implement out-of-the-box software solutions to serve specific needs, are you limiting your focus? Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales.

Ideal Customer Profile 221

Ideal Customer Profile Retention Strategy SME 221

Babette Ten Haken

JANUARY 18, 2018

It doesn’t matter whether you sell coffee, the latest App, manufacturing outcome, medical device or software system. Because, otherwise, every employee (not just the marketing or marketing research folks) has no idea why customers continue to do business with your organization. Are your processes: Anecdotal or documented?

Sports 74

Sports Retention Customer Compensation 74

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

SME 52

SME Software Software Consumer 52

Allego

JUNE 16, 2020

To ensure a steady supply of timely learning content, many sales readiness professionals are turning to in-house subject matter experts (SMEs)—top salespeople, product managers and marketers—to produce videos highlighting best practices, new product messaging, win stories and news updates.

Training 77

Training Hiring Face-to-face SalesForce 77

Babette Ten Haken

JANUARY 10, 2018

The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. A software engineer has a fleeting professional expiration date, lasting 2 years, if that long. is available on Amazon. Image source: Fotolia.

Engineering 62

Engineering SME Proposal Retention 62

Babette Ten Haken

AUGUST 1, 2018

Considering how connected everything and everyone is to each other and software and machine interfaces, that’s a lot of stickiness to stick close to. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation Targets 51

Crunchbase

JUNE 15, 2022

The company intends to use the capital to “increase talent acquisition in engineering, product and marketing, and deliver several enhancements to its overall platform.”. Why Firework should be on your radar: Livestreamed shopping has long been popular in China, but it has been slow to take off in Western markets, including the U.S.

Lead Rank 98

Lead Rank Lead Scoring Company Sales Qualified Lead 98

Babette Ten Haken

AUGUST 30, 2018

Clearly, a well-trained customer success and service wizard and well-integrated software interface are waving their magic wands in the background. service delivery experience involves a lot of moving parts, processes, software interfaces, equipment and, most of all, people. Industry 4.0 is available on Amazon.com.

SME 53

SME Call-back Software Software 53

Babette Ten Haken

MAY 23, 2018

This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. And while customer experience survey results are used to drive marketing and sales campaigns, how often do you dig deep to identify the people behind the numbers? is available on Amazon.

Retention 55

Retention Customer SME B2C 55

Mindtickle

JANUARY 27, 2017

Sales Enablement and Product Marketing may be better equipped to coach reps on product demos while managers are best left to coach on the finer points of specific deals. For sellers of complex technology software Knowledge and Messaging (X) and Sales Skills (Y) may have a higher priority, so a and b will be a much higher percentage than c.

Sales Coaching 59

Sales Coaching Coaching Top of Funnel SME 59

Babette Ten Haken

AUGUST 16, 2018

Software engineers? Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association. Are we kidding?

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

OCTOBER 24, 2018

When our organization’s storytelling culture (if indeed we have one) is the responsibility of, say, the marketing or public relations department, we can miss the best stories of all. She is a member of SME, ASQ, SHRM and the National Speakers Association. Where, in fact, the client is thriving, happily ever after. Image source: iStock.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

The Center for Sales Strategy

JANUARY 2, 2018

Which software is used for trend management? The results show that both large corporations and also small and medium-sized enterprises (SME) are fully aware of the relevance of trend management for business operations. Which software is used for trend management? How do companies assess and document trends?

Trends 48

Trends SME Software Software 48

Mindtickle

JANUARY 27, 2017

Sales Enablement and Product Marketing may be better equipped to coach reps on product demos while managers are best left to coach on the finer points of specific deals. For sellers of complex technology software Knowledge and Messaging (X) and Sales Skills (Y) may have a higher priority, so a and b will be a much higher percentage than c.

Sales Coaching 52

Sales Coaching Coaching Top of Funnel SME 52

Customer Centric Selling

NOVEMBER 16, 2015

Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. For instance, if you purchase Salesforce, you will quickly find that in addition to the price of the software, you will need to shell out even more in deployment and training costs.

CRM 40

CRM Merkle SalesForce SME 40

Close.io

FEBRUARY 24, 2020

Sales enablement also bridges the gap between sales and marketing to create a smoother experience for both the team and the customers. Sales enablement talks to all teams, including sales, marketing, product, and executives. Let sales and marketing brainstorm content together. 5 key components of sales enablement.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Mindtickle

MAY 14, 2016

The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors. A friend of mine has a software startup that sells email encryption software to large enterprises. Exclusive channel partnership strategy.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors. A friend of mine has a software startup that sells email encryption software to large enterprises. Exclusive channel partnership strategy.

Channels 52

Channels Strategy Lead Rank Retail 52

BrainShark

MAY 3, 2022

When starting a new job, there’s usually a long list of onboarding tasks that need to be completed, like getting the necessary hardware and software set up, receiving account credentials, and going through mandatory HR training. Most organizations have many different go-to-market teams such as sales, marketing, customer success, etc.

Training 71

Training Hiring How To Course 71

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

LeadFuze

JUNE 7, 2021

The rise of the SME salesforce. The massive amount of data has brought sales and marketing into alignment. Our software provides a complete view of all leads in one place so you can easily track their progress from start to finish. The professional development of one-way flow from manager to sales rep is seriously outdated.

Training 52

Training Hiring Trends Retention 52

OnePageCRM

FEBRUARY 8, 2018

The management team at OneLaw (A Legal practice management software company) believed there was a better way of streamlining their daily operations and decided to do a complete company-wide systems overhaul. Emma-Jane McLennan – Marketing and Communications Manager, OneLaw. A SAAS company in search for a smarter CRM.

Sales Cycle 29

Sales Cycle System Ideal Customer Profile CRM 29

OnePageCRM

MAY 15, 2019

The experience of walking into the room with OnePageCRM simultaneously open on 20+ screens and getting to hear how it’s used by 40 users, across the departments from sales director and marketing to support and sales reps on the road was incredible. Inset: Some of the team at Birchwood Price Tools. and that just blew my mind.

Customer 36

Customer Revelation CRM Lead Scoring 36

OnePageCRM

MAY 15, 2019

The experience of walking into the room with OnePageCRM simultaneously open on 20+ screens and getting to hear how it’s used by 40 users, across the departments from sales director and marketing to support and sales reps on the road was incredible. Inset: Some of the team at Birchwood Price Tools. and that just blew my mind.

Customer 36

Customer Revelation CRM Lead Scoring 36

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Babette Ten Haken

MARCH 25, 2019

By an App or an intelligent software interface. Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here. is available on Amazon.com.

Ideal Customer Profile 15

Ideal Customer Profile Customer SME Loyalty 15

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

Babette Ten Haken

APRIL 22, 2019

These STEM professionals were impressed by the software tests they ran, working with other engineers in the manufacturing plant. They did not need all the fancy (and expensive) software and statistical process control tests which enamored the engineers. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Company 73

Company Engineering SME Face-to-face 73

Tony Hughes

MARCH 13, 2018

These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Anthony Iannarino

SEPTEMBER 9, 2019

He was a marketing professor there and he said, “People don’t buy drills, they buy holes. So you come in and you start talking about these are the things that we’re observing happening in the market right now. Where do you think their market’s going or your intersection between your market and their business? Beth: Yeah.

Lead Rank 72

Lead Rank Lead Scoring Trends Call-back 72

The ROI Guy

OCTOBER 5, 2011

Solution Selling: Rather than buying products, customers looked for solutions - usually a functional combination of hardware and software to solve a technical problem. Technology solutions were new and exciting, and sales lived on the cutting edge of technology. Customers bought "products." Customers bought "solutions."

Sales Enablement 45

Sales Enablement Report Tools ROI 45

Babette Ten Haken

NOVEMBER 11, 2019

Today’s businesses represent the intersection of people, processes and interconnected software-machine interfaces. A mid-market client has a business backstory told as a third-party narrative. In fact, these creations depend on integrated software interfaces to serve each end-user’s needs. However, this Industry 4.0

Ideal Customer Profile 77

Ideal Customer Profile SME Software Software 77