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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226
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The Hidden Talent in Your Ranks

Sales and Marketing Management

Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.

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Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions

Hubspot Sales

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. Sure, it would have been easier for his team to reduce the amount of training, but that would have led to lower team morale and poor performance. Zach shared a few of his favorite tools for remote training: Slack.

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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

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Client Onboarding Process: Free Checklist for Service Providers

LeadFuze

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Time to Lay More Pipe (Strategically) for your New Product Launch Marketing Plan. ” — Lincoln Murphy.

Lead Rank 124
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Selling value – an innovative framing

Sales Training Connection

Schrage was exploring how smart companies increasingly recognize that their own futures depend on how ingeniously they invest in the future capabilities of their customers. With a better understanding of what customers want to be, Sales can provide Marketing and Engineering ideas about future innovations.

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Creating A Customer-Centric Strategy

Sell Integrity

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity.

Strategy 117