Partners in Excellence

APRIL 13, 2018

This morning, it was helpful as I spoke to a client/friend, I knew his company had just closed on an acquisition–something he’d been deeply involved in. I just got my first “SMART Company Brief” from DecisionLink. I got extra credit points in the call by congratulating him on the acquisition.

Smart Company 69

Smart Company Analysis Face-to-face Competition 69

LeadFuze

JULY 25, 2021

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Time to Lay More Pipe (Strategically) for your New Product Launch Marketing Plan. ” — Lincoln Murphy.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124

Pipeliner

MAY 13, 2020

From new employee management strategies to cutting-edge innovations in marketing, the year ahead is headed towards booming success for companies that align their strategies accordingly. This two-pronged evaluation pays off in increased retention and benefits both the company as well as the employees.

Hiring 98

Hiring Trends Ideal Customer Profile Retention 98

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

MarketJoy

NOVEMBER 18, 2024

In todays hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities.

Cost per Acquisition 52

Cost per Acquisition Intent Data Sales Qualified Lead Intent 52

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. It also has a marketing module to help dealer offices.

Scale 48

Scale Smart Company CRM Microsoft 48

Sales Hacker

JUNE 20, 2022

Leverage your marketing team , especially if they are a mature function who have close connections with the buying community. Your marketing team should have great customer and market insights through either primary research or secondary providers they pay for. Give them the tools to help make this easier for them.

Lead Scoring 115

Lead Scoring Lead Rank Marketing Qualified Lead Leads 115

SBI

JUNE 10, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Plus, our tools are versatile. Second, human capital and marketing are often two of the largest expenses for any business.

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Sales Hacker

NOVEMBER 21, 2019

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.

Ideal Customer Profile 103

Ideal Customer Profile How To Churn Face-to-face 103

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. Disruptive alternatives, changing the landscapes of our traditional markets and competition arise every day.

Face-to-face 62

Face-to-face Networking ACT Ideal Customer Profile 62

Mindtickle

JULY 2, 2016

Tweet This: Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. Tweet This: When you improve your product so it does the customer’s job better, then you gain market share. Karl Wirth , Founder & CEO at Evergage. Mary Barra , CEO at General Motors.

Customer 52

Customer Loyalty Microsoft Smart Company 52

Mindtickle

JULY 2, 2016

Tweet This: Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. Tweet This: When you improve your product so it does the customer’s job better, then you gain market share. Karl Wirth , Founder & CEO at Evergage. Mary Barra , CEO at General Motors.

Customer 52

Customer Loyalty Microsoft Smart Company 52

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Crunchbase

NOVEMBER 17, 2022

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. It typically consists of a broader marketing approach and prioritizes quantity over quality. However, smart companies know the value of each. What are inbound sales?

Inbound 52

Inbound Outbound Ideal Customer Profile Strategy 52

Klozers

JUNE 5, 2014

The recent increase in the number of Online Reputation Management companies validates this, however smart companies have learned some simple strategies and techniques on how to deal with the Customers From Hell, and try to catch them before the problem escalates, let alone they post anything negative online.

Ideal Customer Profile 50

Ideal Customer Profile Customer Social Media CRM 50

Sales Hacker

JUNE 23, 2020

LinkedIn Sales Navigator is a relationship-based digital selling tool that is designed to help you do just that. Just like marketing, when you used to say “marketing” to someone, you would picture somebody doing advertising, right? BetterGrowth, to help that along, has created different tools and tricks to do that.

Customer 79

Customer Churn Lead Rank Scale 79

Braveheart Sales

SEPTEMBER 23, 2021

We’re very unlikely to see wage deflation in the US market. Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. Once wage inflation happens, it sticks.

Margin 40

Margin Insurance Insurance Energy 40

Your Sales Management Guru

OCTOBER 13, 2015

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts.

Revenue 40

Revenue Hiring System Case Study 40

Sales Hacker

JUNE 16, 2020

LinkedIn’s sales navigator is a relationship-based digital selling tool that’s designed to help you do just that. The first sponsor is LinkedIn, an incredible company. You can help your sales teams increase their pipeline win rates and deal sizes, go to sales.linkedin.com to try it out for yourself. Don’t miss episode #115.

Government 100

Government Call-back Real Estate Face-to-face 100

Sales Hacker

JULY 16, 2020

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. If your company isn’t leveraging partnerships to drive sales — or if you could be doing more — it’s time to act. Have a look at this network map of the e-commerce partner ecosystem.

Top of Funnel 126

Top of Funnel Pipeline Scale Funnel 126

MarketJoy

NOVEMBER 18, 2024

In today’s hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities.

Cost per Acquisition 98

Cost per Acquisition Intent Data Sales Qualified Lead Intent 98