Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Pointclear

FEBRUARY 2, 2011

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Click here to read our blog, What is Customer Communication Management Software?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Hubspot Sales

DECEMBER 16, 2020

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. With real estate transactions on pause, Phil and his team spent most of 2020 finding new ways to drive leads for when the real estate market began to thaw. “We The pandemic has also had a lasting impact on the length of sales cycles.

Real Estate 140

Real Estate Face-to-face Forecasting Hubspot 140

LeadFuze

JULY 25, 2021

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Time to Lay More Pipe (Strategically) for your New Product Launch Marketing Plan.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. It also has a marketing module to help dealer offices. The front office is a business process; it’s how you market, sell and service your customers. How smart are you? Source: Smart Selling.

Scale 48

Scale Smart Company CRM Microsoft 48

Braveheart Sales

SEPTEMBER 23, 2021

We’re very unlikely to see wage deflation in the US market. Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. Once wage inflation happens, it sticks.

Margin 40

Margin Insurance Insurance Energy 40