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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

The Pipeline

Then followed a career as an employed trainer and consultant for sales effectiveness; first with the boutique consulting firm “Target Market System” which then became OnTarget before it was absorbed by Siebel Systems where he first held the positions of Business Consulting Director and then Solution Practice Director.

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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 104
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The Evolution of CRM: What’s Next?

Miller Heiman Group

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. Its web-centric model became the blueprint for modern marketing technology. But at the dawn of the digital era, these solutions depended on massive onsite servers; CRM 2.0’s

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Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #97

Vengreso

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions. Be sure you listen!

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. Andrew Mewborn, Outreach Andrew is an engineer turned B2B go-to-market enthusiast.

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TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. Are they engaging with you or with your marketing machine?

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CRM Is Dead! Long Live CX!

SugarCRM

Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.

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