Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SBI Growth

APRIL 26, 2023

Account Segmentation can arguably be viewed as the single most important practice your organization can execute to unify the team around your growth strategy. And how you segment them impacts every part of the customer journey, from marketing to prospecting, sales, customer success, and beyond.

Segment 177

Segment Account Revenue Competition 177

SBI Growth

SEPTEMBER 13, 2023

Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

Segment 177

Segment Account Trends Research 177

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Revenue 248

Revenue Segment Marketing Strategy 248

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Let’s also consider audience segmentation vs. a center of excellence.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

SBI Growth

MARCH 29, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. Click here for the podcast version of this interview.

Segment 320

Segment Strategy B2B Networking 320

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

Marketing 43

Marketing Loyalty Segment Ideal Customer Profile 43

Sales 2.0

JANUARY 14, 2025

Since I need quick wins, this type of account is going to be my target segment. Most of us that study Go To Market motions (or whatever jargon you prefer) would consider two calls and two emails a pretty light effort to sell an account. If you dont yet know your market well, this history may have a story to tell you.

Collateral 195

Collateral Account Territories Segment 195

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

SBI Growth

JULY 18, 2020

In his final interview segment, Ryan Hollenbeck, CMO at. Iconic customer programs generate fierce loyalty and accelerate revenue growth. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk.

Customer 410

Customer Loyalty Segment Revenue 410

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SBI Growth

JANUARY 6, 2025

Every other page works to guide your user slowly through the sales and marketing funnels until reaching the final gate between you gaining some life saving revenue and another sale lost. Yet, at least theyre rocking some great best practices that you can utilize, as well.

Face-to-face 156

Face-to-face Top of Funnel Segment Funnel 156

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. The Power of Customer Segmentation The truth is, that the cruise industry is at a crossroads.

CRM 103

CRM Loyalty Segment Retention 103

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. What are swim lanes?

Sales Qualified Lead 214

Sales Qualified Lead Marketing Qualified Lead Lead Rank Marketing 214

Zoominfo

MAY 15, 2025

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. If that seems like robotic middleman work youre not wrong. Whats a GTM Engineer, Anyway?

Engineering 130

Engineering Data Tools Scale 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Scoring 171

SBI Growth

AUGUST 24, 2021

An effective go-to-market model has three primary benefits for a company. And third, it helps manage the expense-to-revenue (E:R) ratio of the business and ensure spend per segment is optimized. And third, it helps manage the expense-to-revenue (E:R) ratio of the business and ensure spend per segment is optimized.

Segment 296

Segment Benefit Revenue Marketing 296

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

MAY 15, 2025

I didnt know who I was talking to, whether they were in-market, or even what their company did. Hope that marketing is targeting the right accounts. Its about what your CRM never even captured: hidden TAM segments, emerging markets, and fast-growing companies that now match your ICP. Hope that the CRM data is right.

System 130

System Scale Strategy Ideal Customer Profile 130

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Software 130

Software Software Account Data 130

SBI Growth

MAY 15, 2020

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

Revenue 380

Revenue Maximizer Marketing Industry 380