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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219
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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253
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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246
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If Hunter-Farmer Fails: What Next?

SBI Growth

a provider of software to simplify and improve business operations and customer communications. They prefer to work solo and don’t very effectively engage resources like presales or product marketing. For Cincom to compete with 800-pound gorillas like Oracle and SAP, they needed a high-touch, high-tech approach.

Hiring 306
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How Real Sales Learning Happens

Sales and Marketing Management

They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. Yuchun Lee is CEO and co-founder of Allego , a software company focusing on transforming corporate learning and development.

SAP 177
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Do You Realize the Advantages of SAP for Business Success?

Smooth Sale

Attract the Right Job Or Clientele: Do You Realize the Advantages of SAP for Business Success? NOTE: Gia Kessler provides today’s guest blog, ‘Do You Realize the Advantages of SAP for Business Success?’. The Advantages of SAP for Business Success. It is how SAP can assist companies in adapting to a more remote environment. .

SAP 78
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Why SAP Commissions Could be the Right Fit for Your Business

Canidium

Choosing an SPM solution can be hard given that there are so many options for SPM software on the market. We would like to tell you Why SAP Commissions could be the right fit for your business!

SAP 78