Janek Performance Group

NOVEMBER 13, 2024

As you prepare for your next sales kickoff, it’s important to make every step count. Sales Training—Is your team’s training still relevant? Skill-Building Sessions : Sales are always changing—and so do customers, becoming more sophisticated as they seek solutions. Sales Enablement and Content Review—Call out those wins!

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Don on Selling

JULY 21, 2018

area, I want to encourage you to attend my friend’s workshop on “How to Turn Your Idea Into a Sales Machine.”. Richard Rothstein , a sales consultant, will be conducting the workshops twice next week. The first all-day workshop will be on Tuesday, July 24th from 8:30 a.m. If you live in the Washington, D.C.

Face-to-face 40

Face-to-face How To Up-Sell Sales 40

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 106

Top of Funnel Marketing Ideal Customer Profile Channels 106

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities.

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 96

Marketing Scale How To Forecasting 96

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. To get there, sales needs to be all in. The sales leader’s role in change management.

Account Based Marketing 105

Account Based Marketing Intent Data Marketing Intent 105

Nimble - Sales

JUNE 6, 2019

Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. The post Why Today’s Customers Are Your Company’s Marketers appeared first on Nimble Blog.

Marketing 108

Marketing Customer Social Media Education 108

Adaptive Business Services

SEPTEMBER 25, 2024

In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out. I’m a salesperson and a sales manager. Same steps, different product. A major effect!

Hiring 62

Hiring Scale Guarantee LinkedIn 62

Women Sales Pros

JUNE 21, 2019

Strategies To Drive Sales It’s an age old problem, the friction between marketing and sales. In most organizations they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.

Marketing 114

Marketing Energy Margin Lead Rank 114

MEDDIC

NOVEMBER 11, 2024

How to create a Successful Sales Kick-Off (SKO) Agenda, Focusing on Education, Motivation, and Purpose? Remember, your sales team’s time is one of their most valuable resources, directly impacting revenue—keep that top of mind. Success Stories Stories of real wins resonate with sales teams.

Education 52

Education Motivation Compensation ROI 52

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations.

Conversion 113

Conversion Ideal Customer Profile Customer Face-to-face 113

Anthony Cole Training

APRIL 17, 2020

There is always something going on in the market that makes selling difficult. However, you can choose to develop strategies and utilize virtual technologies to get in front of your prospects and clients.

Marketing 203

Marketing How To Prospecting Strategy 203

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

Adaptive Business Services

AUGUST 14, 2024

What we are about to discuss is applicable for sales, marketing, and job hunting. When I was doing workshops for job seekers for the Idaho Department of Labor as well as service members mustering out at Mountain Home AFB, I always stressed the importance of doing research on the people and the companies that you will be applying to.

CRM 71

CRM Research Sales LinkedIn 71

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. The Shift in Go-to-Market Strategies Barrett and I delved into the evolution of go-to-market strategies for SaaS companies.

Strategy 59

Strategy Video Marketing Scale 59

Sales Evangelist

JUNE 3, 2024

Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads more effective for a sales pipeline.

Inbound 40

Inbound Hubspot Face-to-face Marketing 40

Sales and Marketing Management

MARCH 8, 2019

Author: Joe Andrews We just wrapped up sales kickoff (SKO) season. And how do we, in turn, ensure our own sales kickoffs are effective? We recently completed our sales kickoff at InsideView. The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar.

InsideView 223

InsideView Scale Exercises Call-back 223

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Rob Jolles

OCTOBER 18, 2024

I had a fantastic candidate in mind, with years of successful sales experience, and then my client asked me the question: “Does this candidate have industry experience selling our particular product?” Instead, he looked for the best athletes available in the draft or free agent market. Workshop 3: The Nuts & Bolts of Delivery.

Industry 52

Industry Hiring Follow-up Energy 52

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Forecasting 52

Forecasting Revenue Segment Marketing 52

BuzzBoard

JUNE 10, 2024

The Fundamental Steps Needed to Start a Local Marketing Agency and Navigate Common Challenges In the current age of digital interconnectedness, the prospect of forging ties with local small businesses can appear overwhelming. Keep them informed about your marketing strategy’s progress and outcomes.

Small Business 52

Small Business Small Business Marketing Social Media 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Scoring Lead Rank Loyalty 98

Increase Sales

DECEMBER 8, 2014

Maybe it is just me, but have you found social media is spawning a lot of mediocre marketing? Small business owners to sales professionals believe connect on LinkedIn, post on Facebook or share on Twitter will generate all the necessary sales leads. Marketing is the first phase of the overall sales process.

Social Media 148

Social Media Media Marketing Small Business 148

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 52

Strategy Lead Rank Marketing Engineering 52

Smooth Sale

MAY 3, 2023

Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Positive word of mouth is essential for branding that converts to sales and business growth. Today’s insights are provided to help you achieve the Smooth Sale! Celebrate Success!

Advertising 144

Advertising Advertising Social Media How To 144

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Marketing 59

Marketing Demand Generation Targets Demand Generation Segment 59

Pipeliner

JANUARY 27, 2022

SaaS marketing typically demands a different approach than marketing a physical product or even an intangible service. To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. Track Important Metrics.

Cost per Acquisition 91

Cost per Acquisition Marketing Case Study Social Media 91

Allego

DECEMBER 13, 2023

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement. See you out there!

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Even small sales teams need a sales toolkit.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Vengreso

JULY 26, 2024

Looking to enhance your business and increase sales ? It equips you with the knowledge to deepen your grasp of customer preferences, refine the efficiency of your sales funnel, and harness the power of social media to escalate your earnings. This is where the FlyMSG Sales Pro Plan for Teams comes into play.

Top of Funnel 52

Top of Funnel Social Media Buyer Persona Loyalty 52

Sales and Marketing Management

FEBRUARY 9, 2020

Author: TIM HOULIHAN Sales reps and rewards go hand in hand. This came to light in a recent conversation with Jana Gallus from UCLA’s Anderson School of Management at a Behavioral Science workshop in Philadelphia. When sales managers use rewards, they send signals to their teams and organizations. What rewards can signal.

Sales Management 259

Sales Management Compensation Loyalty Social Media 259

Pipeliner

JULY 30, 2024

In a recent episode of Sales POP! Online Sales Magazine and Pipeline CRM, host John Golden sat down with Kasey Devine , Vice President of Strategic Growth at Pro HR, to delve into the intricacies of sales leadership. The Core Responsibilities of a Sales Leader 1.

Sales Leadership 52

Sales Leadership Video Strategy Trends 52

Rob Jolles

OCTOBER 4, 2024

Amazing books with amazing sales. The professional speaking industry is not for the faint of heart because it requires true talent, marketing knowledge, the ability to sell, and the ability to constantly evolve. In this program, I will be covering the following: Workshop 1: Sourcing Speaking Opportunities.

Social Media 52

Social Media LinkedIn Follow-up Media 52

BuzzBoard

MAY 8, 2024

Why Is Local Social Media Marketing Important for Your Clients and How Can Digital Agencies Leverage Its Potential? Over the past few years, the value of local social media marketing has grown exponentially. This, in turn, enhances the value of marketing campaigns that digital agencies provide at a local level.

Social Media 52

Social Media Campaigns Media Marketing 52

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 52

Marketing Retail Segment Pharmaceuticals 52