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The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Workbooks 302
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Building Shareholder Value with CRM: White Paper Review - Workbooks CRM

Sales Lead Management Association

In few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people. CRM systems inform and affect shareholder value.

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How Product Development and Sales Can Work Better Together

SBI Growth

Our expert practitioner today is a Chief Technology Officer who knows a thing or two about the science of understanding buyer behavior to accomplish a product-market fit. To follow along, download our 10th annual workbook, How to Make Your Number in.

Workbooks 278
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Content Marketing that Generates Pipeline

SBI Growth

Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows how to build brand preference to generate sales pipeline. Today’s topic is focused on B2B content marketing. Mary and I leveraged the SBI annual workbook to guide our conversation, turn to.

Pipeline 136
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Close Gaps in Market Coverage with Indirect Sales Channels

SBI Growth

Today’s show is a demonstration on how to cover the market completely with both direct and indirect sales channels. As a guide, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and.

Channels 136
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Cover the Market Completely with Direct and Indirect Sales Channels

SBI Growth

Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and review the.

Channels 120
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4 Steps to Execute Account Based Marketing

SBI Growth

Today’s article is focused on how to execute account-based marketing. This involves replacing leads with opportunities for the sales team through ABM. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the marketing strategy.