SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales. Focusing on providing valuable website content marketing will not only drive website interaction, it can also drive traffic.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

SalesFuel

MARCH 18, 2024

Are your small to medium-sized business (SMB) clients worried about reaching their sales goals this year? It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them. However, written formats like blog posts and white papers have no such stipulations.

Marketing 97

Marketing Ideal Customer Profile Social Media Hiring 97

Membrain

OCTOBER 12, 2022

When qualifying sales leads , the first lens to look through is the Ideal Customer Profile (ICP). We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.

Ideal Customer Profile 126

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 126

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Demand Generation Targets 70

Demand Generation Targets Demand Generation Sales Qualified Lead Ideal Customer Profile 70

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Comparison 66

Comparison Case Study ROI Sales Cycle 66

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales 2.0

OCTOBER 13, 2018

We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Be helpful.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

Shari Levitin

AUGUST 23, 2023

Your junk drawer, like your sales and sales training process, undergoes a natural sort of entropy. We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. How might I streamline my sales conversations? Our sales conversations get cluttered as well.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

eGrabber

JANUARY 11, 2024

For many businesses, generating strong sales leads is a top priority, but a vexing one. B2B marketers, according to HubSpot , face a common foe: 61% struggle with lead generation. You need clues about the people and businesses that will buy your products and services, but how to get sales leads is a constant problem.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

SalesFuel

JUNE 3, 2024

73% of SMBs lack confidence in their marketing strategies, says Constant Contact in a recent report. In order to build an innovative digital marketing framework, your SMB clients need a few questions answered. SMBs Need an Innovative Digital Marketing Framework Which Marketing Channels Should They Leverage?

Marketing 52

Marketing Ideal Customer Profile Constant Contact Channels 52

SBI Growth

MAY 10, 2013

The demands for content creation on today’s marketing team can take the form of a raging beast. Marketing teams are fighting to keep up. Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity. Chief Marketing Officers are struggling with guiding their teams on how to keep up.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Sales 2.0

OCTOBER 13, 2018

We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Be helpful.

Webinar Metrics 150

Webinar Metrics Face-to-face Call-back Buyer 150

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Sales Qualified Lead 53

Sales Qualified Lead Campaigns Sales Cycle Lead Scoring 53

SalesFuel

SEPTEMBER 9, 2024

They need to see revenue increases directly related to your marketing efforts to not be tempted to seek help elsewhere. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. Email marketing management: 16.6% Web development: 15.2%

Outsourcing Services 104

Outsourcing Services Campaigns Ideal Customer Profile Strategy 104

Sales 2.0

AUGUST 22, 2022

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. Latané’s book covers an area of marketing that I have long wondered about: Should you “gate” or should you not “gate” your content? I’m sharing my summaries here.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Lead Management Association

JUNE 14, 2019

In few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people. CRM systems inform and affect shareholder value.

Workbooks 48

Workbooks CRM System Marketing 48

Sales 2.0

SEPTEMBER 24, 2014

Some sales people in my firm were discussing where they could get the best prospect lists. Some are like compilers of other people’s data and some used “crowdsourced” approaches to get sales people to enter information into their databases. You can grab these white papers here. You can grab these white papers here.

InsideView 322

InsideView Prospecting Hoovers Territories 322

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. market share in the CRM industry, according to prior analysis from Gartner. trillion in new business revenues to their local economies.”.

Analysis 246

Analysis CRM Remedy SalesForce 246

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. They act as the linchpin for agency growth, enhancing sales and cultivating an increasing client base.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Janek Performance Group

SEPTEMBER 12, 2022

However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Sales Process: Outlines the repeatable steps sales reps follow to turn unknown leads into loyal customers.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. The pressure is on.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

SBI Growth

APRIL 8, 2013

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? Not all marketing departments are created equal.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 120

Marketing eBook Social Media Trade Show 120

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. This means that a typical company is wasting $1 out of every $7 spent on marketing each year.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

SalesFuel

MAY 1, 2024

Sharing sales content is an effective way to establish credibility and provide value. What Is Sales Content? Sales content highlights what makes your solution the best choice for buyers. Sales content is about convincing people that you’re the best brand to work with,” he explains.

Hiring 113

Hiring Case Study Education Webinar Metrics 113

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. People don’t want to see unsolicited sales pitches in their inbox.

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

Sales Hacker

JUNE 9, 2021

Marketing and sales funnels take complex lead generation systems and simplify them into visual strategies that show where our leads come from, how they progress through content and sales processes, and which ones turn into paying customers. Marketing Funnel. Sales Funnel . Sales Funnel .

Top of Funnel 106

Top of Funnel Funnel Lead Rank Marketing Qualified Lead 106

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B 190

B2B Buyer Trade Show PointClear 190